Director - Marketing

What you'll do

• Define and execute the holistic B2B marketing strategy for InMobi Group across global priority markets, ensuring alignment with business objectives and regional priorities across US and EMEA.
• Translate the enterprise brand narrative into bold, actionable, integrated marketing programs that drive upper funnel awareness and lower funnel results.
• Serve as a strategic thought partner to senior leadership, collaborating cross-functionally with Product Marketing, Sales, Regional GTM, Comms, and leadership teams to ensure alignment and execution excellence.
• Lead enterprise brand strategy, positioning, differentiation, and storytelling for InMobi Group's suite of offerings.
• Ensure a consistent, compelling, and differentiated brand presence across all channels and markets globally.
• Architect and execute multi-channel B2B campaign strategies across paid, organic, content-led, social, and partner-led channels to generate high-quality MQLs and accelerate pipeline.
• Optimize messaging, targeting, and channel mix to maximize demand creation and continuously improve funnel efficiency across the US and EMEA.
• Oversee the creation of thought leadership, customer stories, solution content, industry POVs, product updates, whitepapers, newsletters, and narrative assets.
• Build a scalable content engine that supports both brand storytelling and sales enablement across the full buyer journey.
• Own and evolve the global events strategy, including marquee industry conferences, bespoke customer and CXO programs, webinars, and branded experiences.
• Ensure all event creative and content support pipeline goals and reinforce InMobi Group's market leadership.
• Lead InMobi Group's enterprise social strategy to grow reach, influence, and engagement across key channels, including LinkedIn.
• Identify, negotiate, and manage industry partnerships, co-marketing opportunities, and sponsorships.
• Develop compelling sales narratives, pitch materials, case studies, and proof points that equip GTM teams to close deals and accelerate pipeline conversion.
• Partner closely with global and regional sales teams to strengthen MQL-to-SQL and SQL-to-opportunity conversion.

Requirements

• 10–15 years of B2B or enterprise marketing experience, ideally within high-growth tech, platform, or AI-driven businesses, with a demonstrated track record of driving measurable impact at scale.
• Proven experience owning multi-channel enterprise marketing strategies across brand, content, demand generation, social, and events.
• Strong understanding of demand generation, brand storytelling, and integrated marketing — with demonstrated success driving MQL growth and delivering measurable pipeline impact.
• Deep familiarity with the programmatic advertising ecosystem — including DSPs, SSPs, measurement, data, identity, and the evolving privacy landscape — is a strong advantage.
• Experience in AI-driven, commerce, or platform-led businesses is highly preferred.
• Proven ability to operate cross-functionally, building trusted relationships with senior leadership, GTM teams, and regional stakeholders across time zones; experience working with global teams across the US, EMEA, and APAC is a plus.
• Exceptional storytelling and narrative development capabilities — able to distill complex, technical ideas into clear, compelling, and inspiring messages that resonate with enterprise audiences.
• A data-driven mindset with strong familiarity with analytics, attribution, and marketing performance tools — using insights to inform strategy and optimize outcomes.
• Strong project management skills with the ability to manage multiple workstreams, priorities, and stakeholders simultaneously in a fast-paced, high-growth environment.
• Strategic thinker with the ability to both set vision and execute.

Benefits