Director - Marketing

What you'll do

• Develop and execute the comprehensive B2B marketing strategy for InMobi Advertising across US and EMEA
• Translate global brand vision into actionable marketing plans that drive awareness, excitement, and demand
• Partner with cross-functional teams including Product Marketing, Sales, Regional GTM, and PR/Comms
• Lead enterprise brand strategy, messaging, narrative development, and global positioning
• Oversee content marketing including thought leadership, case studies, solution narratives, whitepapers, newsletters, and video content
• Build multi-channel campaigns across paid, owned, and earned channels to generate high-quality MQLs
• Drive paid advertising initiatives (search, social, digital) to create pipeline and fuel revenue
• Improve funnel efficiency through segmentation, targeting, and campaign optimization
• Own the global events strategy including industry events, custom CXO programs, webinars, and partner activations
• Design and execute organic and paid social strategies that build brand authority
• Identify and manage sponsorships, partnerships, and co-marketing opportunities
• Develop sales tools, pitch materials, narratives, and proof points to accelerate pipeline conversion
• Partner with global and regional sales teams to improve MQL-to-SQL and SQL-to-opportunity conversion

Requirements

• 10–15 years of B2B or enterprise marketing experience
• Deep AdTech experience with strong understanding of the programmatic ecosystem
• Strong experience in multi-channel B2B marketing including brand, content, demand generation, social, and events
• Demonstrated success in driving MQLs and measurable pipeline impact
• Proven ability to work cross-functionally with senior leadership and GTM teams

Tech stack

Benefits