AdTechTalent
Marketing1 month agoOn-site

AppLovin

Director, Growth

user acquisitionUAgrowth marketingmobile appsapp installApple Search AdsGoogle UACMetaTikTokprogrammaticMMPSKANATTincrementalitycreative testingLTV modelingdata-driventeam leadershipperformance marketing

Key details

Salary

$221K – $362K

Employment type

Full-time

Seniority

Director

Years experience

5-10

Location

Palo Alto, United States

Full job description

AppLovin is hiring a Director/Senior Director of Growth to lead paid user acquisition (UA) strategy and execution for Gist's consumer app. The role involves building and managing the UA function, including channel strategy across Apple Search Ads, Google UAC, Meta, TikTok, Snap, YouTube, programmatic, and emerging channels. Responsibilities include budget allocation, bidding strategies, creative direction, measurement infrastructure (MMPs, SKAN/ATT, incrementality testing), KPI definition, and team building. Candidates should have 8+ years in performance/user acquisition marketing with consumer mobile apps, hands-on experience managing UA budgets, expertise in app install channels and mobile measurement, creative and analytical skills, and experience leading UA teams. Benefits include equity eligibility, comprehensive health insurance, 401(k), unlimited discretionary time off, paid holidays, and sick leave. The position is full-time, on-site in Palo Alto, California, with a salary range of $221,000 to $362,000 USD.

What you'll do

  • Own end-to-end paid UA across app install channels and programmatic/emerging channels
  • Define channel mix, budget allocation, and bidding strategies to meet CPI, CAC, LTV targets
  • Build roadmap for scaling spend from early-stage to mass-market growth
  • Own performance creative end-to-end and build in-house creative team
  • Lead creative testing frameworks that are hypothesis-driven and data-backed
  • Identify winning creative hooks, formats, and narratives
  • Build and own attribution and measurement stack including MMP oversight and incrementality testing
  • Define KPIs and reporting cadences for actionable leadership insights
  • Partner with data science to develop LTV models and cohort optimization frameworks
  • Hire and develop a high-performing UA team
  • Manage agency and vendor relationships
  • Operate with speed in a startup environment within a scaled tech company
  • Act as player-coach, hands-on with campaigns and strategy

Requirements

  • 8+ years in performance/user acquisition marketing with consumer mobile apps experience
  • Experience owning a meaningful UA budget and hands-on with tools
  • Proven track record scaling a B2C app from growth stage to broad adoption
  • Deep expertise in app install channels (Apple Search Ads, Google UAC, Meta, TikTok)
  • Strong command of mobile measurement including MMPs, SKAN/ATT, incrementality, probabilistic attribution post-iOS 14
  • Creative intuition for ad content and ability to brief/evaluate creative
  • Analytical skills for dashboards, modeling, and leadership presentations
  • Experience building and managing small-to-mid UA teams
  • App-install experience in consumer finance, utility, marketplace, or gaming apps preferred
  • Familiarity with AppLovin's ecosystem (MAX, AXON) is a plus

Tech stack

Apple Search AdsGoogle UAC/App CampaignsMetaTikTokSnapYouTubeprogrammatic advertisingMMPs (Adjust, AppsFlyer, Kochava)SKAN/ATT frameworkincrementality testingMMMAppLovin MAXAppLovin AXON

Benefits

Equity eligibleMedical, Dental, Vision, Life, Disability insurance401(k) Retirement PlanUnlimited Discretionary Time Off10 paid holidays per year80 hours paid sick leave per year

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