Senior Director of Content & Demand role at Verve responsible for building and scaling content and demand marketing operations. Key duties include owning marketing content strategy and editorial roadmap, translating research and market insights into content, leading demand generation strategy and execution including CRM and campaign tracking, optimizing organic and paid media strategies, establishing editorial voice and content standards, managing thought leadership programs, leading website content strategy, establishing measurement frameworks, and managing external partnerships. Requires 5-8+ years experience in content marketing or demand generation within adtech, media, or B2B technology. Strong writing, storytelling, strategic thinking, and analytical skills needed. Salary range $140,000 to $180,000 USD. Location: New York, NY.
What you'll do
Own Verve’s marketing content strategy and editorial roadmap, defining priorities, audiences, formats, and distribution strategy across owned channels
Translate proprietary research, data, and market insights into compelling, insights-driven content
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Lead demand generation strategy and execution, overseeing CRM, inbound lead management, audience engagement, and campaign tracking to generate qualified demand pipeline
Develop and optimize Verve’s organic and paid media strategy to expand reach, engage priority audiences, and support demand generation
Establish and evolve Verve’s editorial voice and content standards, ensuring a consistent and differentiated experience across channels
Partner with the communications team to manage Verve’s thought leadership program, identifying opportunities for executive-led content, bylines and more
Lead Verve’s website content strategy, ensuring the site clearly communicates the company’s value proposition and supports brand and business objectives
Establish measurement framework to connect audience engagement to pipeline and broader business outcomes
Build and manage external partnerships with writers, creators, agencies, and other specialists to extend team capabilities and scale execution
Requirements
5–8+ years of experience in content marketing, demand generation, or integrated marketing, ideally within adtech, media, advertising, or a similarly complex B2B technology environment
Proven experience developing and executing content strategies, including thought leadership, whitepapers, research, editorial programs, and integrated campaigns
Strong understanding of the advertising and media ecosystem, with the ability to quickly develop expertise and turn complex industry topics into compelling stories and points of view
Exceptional writer and storyteller with a strong editorial instinct and the ability to create content that is distinctive, relevant, and genuinely worth engaging with
Demonstrated ability to develop differentiated content concepts, franchises, and programs that cut through a crowded market
Experience building and optimizing demand generation programs, including CRM, inbound, audience engagement, campaign measurement, and lead management
Strong analytical and operational skills, with experience establishing measurement frameworks and using data to optimize marketing performance
Self-starter and strategic thinker who can move seamlessly between developing the big idea and driving execution, while collaborating effectively across functions and managing external partners
Tech stack
CRMinbound lead managementcampaign trackingorganic mediapaid media
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