Director, Browsing & Intent Product at MiQ | AdTechTalent
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MiQ
Director, Browsing & Intent Product
browsing signals point-of-interest data AI-search programmatic ad tech digital media product marketing sales enablement product strategy data partnerships LatAm omnichannel advertising measurement Display Native Audio Rich Media Push Ads Social DOOH
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Join MiQ and work on a role built for experienced AdTech operators.
Full job description Director role responsible for shaping how browsing and intent signals are translated into scalable, omnichannel activation and measurable business outcomes across LatAm. Responsibilities include building the regional data and inventory ecosystem, defining and evolving product strategy, leading omnichannel activation and creative strategy, strengthening measurement and business impact, and enabling product marketing and sales. Requires 10+ years experience in ad tech, digital media, programmatic or related fields, with strong skills in product marketing, sales enablement, product strategy, data partnerships, and deep knowledge of the LatAm data ecosystem. Must have experience with browsing signals, point-of-interest data, app usage, AI-search signals, and audience activation. Fluency in English and Spanish required; Portuguese is a plus.
What you'll do Evaluate, select, and integrate data partners for Browsing Intelligence across LatAm, including web, app, point-of-interest, and AI-search signals Ensure data coverage, quality, compliance, and ID interoperability by market Similar jobs
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Evaluate and develop inventory partnerships across Display, Native, Audio, Rich Media, Push Ads, Social, and DOOH
Define audience, platform, channel, and format taxonomies and scoring frameworks for each market
Own the regional roadmap for activation capabilities across markets, channels, formats, verticals, and gaps versus the global product
Establish regional commercial structures, including published rates, outcome-based models, channel pricing, and commercial guidance for Sales
Develop the go-to-market narrative, competitive positioning, vertical-specific messaging, and launch materials for new capabilities
Define the role of each channel across the consideration funnel, including message sequencing and setup parameters for Trading
Establish creative guidance by format and channel, including technical specifications and messaging principles for each stage of the customer journey
Identify new activation opportunities, emerging platforms, and opportunities to expand into additional markets
Maintain and evolve the measurement framework for intent lift, web visits, store visits, and other relevant outcomes
Promote consistency across markets and alignment with regional and global standards
Translate measurement outputs into practical optimization recommendations by channel and vertical
Build and expand a portfolio of credible case studies by vertical and business objective
Develop and maintain commercial assets, including master decks, one-pagers, cheat sheets, battle cards, and objection-handling guides
Design and deliver product training and certification programs for regional Sales teams and strategic agencies
Represent MiQ Intent in agency meetings, industry events, and relevant PR opportunities Requirements 10+ years of experience in ad tech, digital media, programmatic, or a closely related field Strong experience across product marketing, sales enablement, product strategy, and data partnerships Deep understanding of the LatAm data ecosystem and the main platforms used for omnichannel activation Experience working with or evaluating browsing signals, point-of-interest data, app usage, AI-search signals, and audience activation Ability to translate regional and market-level needs into clear strategic and tactical roadmaps Strong strategic thinking combined with a practical, execution-oriented approach Demonstrated ability to influence and collaborate across regional and global teams Strong commercial judgment and a clear focus on measurable business outcomes Preferred: Experience launching or scaling a data-led advertising or measurement product across multiple markets Preferred: Experience building partnerships with data, media, technology, or inventory providers Preferred: Experience creating enablement programs, product narratives, and customer-facing thought leadership Professional fluency in English and Spanish; Portuguese is a plus Tech stack browsing signals point-of-interest data app usage data AI-search signals Display advertising Native advertising Audio advertising Rich Media Push Ads Social media advertising DOOH
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Company
MiQ We’re not your average programmatic media partner, and it's because excellence is in our DNA. Since 2010, our agnostic approach has leveraged the best buying platforms, ad inventory, and audience intelligence in the world, ensuring we deliver first-class service and unmatched performance on brand and agency ad campaigns. Our technology puts sophisticated AI in the hands of our industry experts to make unbiased decisions that never compromise on reach, ROI, quality, or insight. With the largest footprint of TV data and solutions across all channels and verticals, we’re leading the programmatic industry, and making it better.
Industry
Advertising Services
Website
https://www.wearemiq.com/
Posted
2 days ago
Category: Product
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