Director, Brand Marketing

What you'll do

• Develop and execute comprehensive go-to-market strategies for Australia and New Zealand
• Partner with sales leadership as a trusted subject matter expert to create and execute marketing strategy and brand initiatives
• Collaborate with broader marketing teams (PR, Events, Digital, Product Marketing, Creative) to support 360-degree programs
• Develop content strategy and narratives for thought leadership reports, playbooks and events
• Establish marketing KPIs and analyze impact on lead funnel metrics including inquiries, MQLs, and SQLs
• Present informed points of view to cross-functional teams and senior business leaders
• Balance long-term strategic thinking with short-term executional excellence
• Manage industry sponsorships, client education days, roadshows, workshops from content development to success reporting
• Foster a team culture of continuous learning and improvement

Requirements

• 15+ years of relevant marketing experience
• Prior people management experience
• Understanding of Digital Marketing, demand generation, analytics, event production and PR/Communications
• Understanding of the programmatic advertising industry and adtech ecosystem is a strong bonus
• Proven experience working with and presenting to sales teams
• Experience concepting, developing and executing campaigns utilizing Thought Leadership, Campaigns, Events, editorial and social content
• Compelling storyteller obsessed with performance and simplifying complexity
• High emotional intelligence with ability to build relationships across large teams
• Detail-oriented, take-ownership attitude, self-organizing and highly skilled in time management
• Comfortable with ambiguity and able to break down complex problems into actionable work plans
• Proficient in Salesforce, Marketo, Asana, Bizible or similar tools
• Based in Sydney with ability and willingness to travel occasionally

Tech stack