AdTechTalent
Product7 days agoOn-site

Smartly

Director, Agency Activation and Scale

agency activationcustomer adoptionSaaSadvertising technologyactivation workflowscross-functional leadershipoperational processescustomer successsalesproducttechnical account managementactivation performancestakeholder managementmetricsscalable processes

Key details

Salary

$141K – $180K

Employment type

Full-time

Seniority

Director

Years experience

5-10

Location

New York, New York, United States

Full job description

Smartly is hiring a Director, Agency Activation & Scale to lead activation workflows and operational processes that help agencies and advertisers adopt and scale on the platform. The role reports to the VP, Solutions and collaborates with Agency Partnerships, Customer Success, Sales, Product, Support, and Technical teams. Responsibilities include leading activation teams, defining scalable onboarding to adoption processes, improving activation performance, running weekly activation reviews, and building reporting on activation health. Candidates should have strong leadership experience in SaaS or ad tech onboarding/activation functions, cross-functional program management skills, and the ability to drive outcomes without direct ownership of all teams. Benefits include 5 weeks PTO, healthcare, 401K matching, equity grants, wellness and learning reimbursements, volunteer time off, and comprehensive insurance coverage. Salary range is $141,000 to $180,000 per year plus performance bonus.

What you'll do

  • Establish and lead the activation operating model across agency partnerships
  • Define scalable processes that move advertisers from onboarding to live campaigns and long-term adoption
  • Lead Agency Activation and Technical Account Management teams, ensuring clear ownership and accountability across advertiser activations
  • Drive improvements in activation performance, including time to first campaign, advertiser adoption, and activation consistency
  • Create and run weekly activation reviews to track progress, identify blockers, and prioritize activation efforts across agencies
  • Partner cross-functionally with Customer Success, Sales, Product, Support, and Agency teams to resolve operational challenges and improve execution
  • Build reporting and visibility into activation health, progression from Pilot to Adoption, and operational risks
  • Develop scalable frameworks, processes, and operating cadences that support agency growth across the portfolio

Requirements

  • Strong experience leading onboarding, activation, solutions, or customer adoption functions in a SaaS, advertising technology, or platform environment
  • Experience managing cross-functional programs and operational execution across multiple stakeholder groups
  • Proven leadership experience managing teams focused on customer activation, technical account management, or customer delivery
  • Ability to create structure, accountability, and scalable operating processes in complex environments
  • Comfortable driving outcomes across teams without direct organizational ownership of every function involved
  • Strong communication and stakeholder management skills, including experience working with senior leaders and external partners
  • Analytical and operational mindset with experience using metrics to improve execution and customer outcomes
  • Bias toward simplification, action, and scalable problem-solving

Benefits

Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick daysGenerous healthcare packages & mental health benefits401K plus matching & equity grants for all new SmartliesWellness benefit & learning reimbursement opportunitiesVolunteer time off days & company donation matching opportunitiesStock options, medical/dental/vision insurances, retirement savings benefits, parental leave, life insurance, and disability benefits

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