AdTechTalent
Programmatic2 days agoOn-site

Smaato (Now part of Verve)

CTV Sales Lead

CTVprogrammaticadvanced TVadvertisingcommercial strategyrevenue growthagency relationshipspartnershipsaudience targetingmedia sales

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Lead

Years experience

5-10

Location

London, United Kingdom

Full job description

Lead the commercial strategy and go-to-market execution for Captify’s CTV advertising solutions in the UK. Drive revenue growth across programmatic and managed service channels by building agency and brand relationships. Position Captify as a premium CTV partner and manage strategic partnerships across broadcasters, streaming platforms, SSPs, DSPs, and device manufacturers. Collaborate cross-functionally with sales, marketing, product, and commercial teams. Stay current with industry trends and provide market feedback to shape product development and commercial strategy. Represent Captify at industry events and through thought leadership. Requirements include proven revenue growth in CTV/advanced TV, deep ecosystem knowledge, strong agency relationships, product launch experience, excellent communication, and an entrepreneurial mindset. Benefits include healthcare, pension scheme, personalized benefits budget, paid vacation and wellness days, and training budget.

What you'll do

  • Own the commercial strategy for delivering accelerated revenue growth across Captify’s CTV business through both programmatic and managed service channels
  • Drive adoption and demand for Captify’s CTV offering across key agency holding groups and direct brand relationships
  • Position Captify as a premium and innovative CTV partner for advertisers seeking scalable audience-led TV solutions
  • Act as the CTV subject matter expert internally and externally, partnering with sales, marketing, product, and commercial teams to strengthen Captify’s CTV market proposition
  • Drive growth of CTV revenue streams in the UK through strategic positioning, partnerships, and unlocking new client relationships across agencies, AV teams, and trading desks
  • Build and manage strategic partnerships across the CTV ecosystem including broadcasters, streaming platforms, SSPs, DSPs, and device manufacturers
  • Lead the UK CTV working group and develop go-to-market plans that maximize revenue opportunities across advanced TV environments
  • Support sales and trading teams with packaging, positioning, and selling compelling CTV media solutions to clients
  • Collaborate with global video and CTV leads to share best practices, insights, and innovation opportunities
  • Stay ahead of CTV industry trends, measurement developments, and competitive activity to ensure Captify remains market-leading in the space
  • Provide regular market feedback on advertiser and agency needs to help shape future CTV product development and commercial strategy
  • Represent Captify’s CTV business at industry events, panels, PR opportunities, and through thought leadership initiatives

Requirements

  • Proven track record of outperforming revenue targets and driving accelerated growth within CTV and advanced TV environments
  • Deep understanding of the CTV ecosystem including programmatic TV, measurement, identity, and audience targeting
  • Strong agency and advertiser relationships across AV, investment, and programmatic teams
  • Experience launching and scaling CTV or advanced TV products in market
  • Exceptional communication, presentation, and stakeholder management skills
  • Ability to evangelize Captify’s CTV proposition both internally and externally
  • Comfortable building new revenue streams and identifying emerging market opportunities
  • Entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment
  • Confident collaborating cross-functionally to deliver commercial success across the CTV business

Tech stack

programmatic TVCTVadvanced TVmeasurementidentityaudience targeting

Benefits

Bupa HealthCare Plan with easy access to medical careAviva Corporate Pension Scheme with Verve contributing 5% of qualifying earningsPersonalized Benefits Platform with a budget of £50/month25 paid vacation days + 3 Wellness days in addition to public holidaysAnnual training budget and internal webinars

Apply now

This MVP uses a placeholder application flow. In production, this section can connect to an external apply URL or a native application form.

Continue to applicationBrowse more jobs

Similar jobs

More roles worth a look

Related opportunities based on specialty and working model so candidates can keep momentum.