CRM & Lifecycle Marketing Specialist - Growth Marketing

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AppLovin is hiring a mid-level CRM & Lifecycle Specialist to manage and optimize the advertiser lifecycle for the AppLovin Ads Manager platform. The role involves building automated programs to convert signups to active spenders, maintaining CRM data quality across Salesforce and HubSpot, automating workflows and outreach, measuring performance through testing and iteration, and expanding CRM channels beyond email. Candidates should have 2-4 years of experience in lifecycle and CRM marketing, be proficient with HubSpot, Salesforce, SQL, and AI tools for email content creation. The position requires strong problem-solving skills and a data-driven approach to improve advertiser activation, engagement, and retention. Benefits include equity eligibility, comprehensive health insurance, 401(k), unlimited discretionary time off, paid holidays, and sick leave. The role is based in New York City, NY.