AdTechTalent
Marketing14 days agoRemote

AppLovin

CRM & Lifecycle Marketing Specialist - Growth Marketing

CRMlifecycle marketingHubSpotSalesforceSQLAImarketing automationemail marketingadvertiser lifecycledata qualityworkflow automationadtechB2B SaaS

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Mid-level

Years experience

3-5

Location

Remote, United States

Full job description

AppLovin is hiring a mid-level CRM & Lifecycle Specialist for their growth marketing team focused on the self-serve advertiser base for AppLovin Ads Manager. The role involves managing the advertiser lifecycle through automated programs, ensuring CRM data quality across data platform, Salesforce, and HubSpot, automating workflows and outreach, measuring performance, and expanding CRM channels beyond email. Candidates should have 2-4 years experience in lifecycle and CRM marketing, be proficient with HubSpot, Salesforce, SQL, and AI tools like Claude or Cursor, and have strong problem-solving skills. Benefits include equity eligibility, comprehensive health insurance, 401(k), unlimited discretionary time off, paid holidays, and sick leave. The position is full-time and remote within the United States.

What you'll do

  • Build and improve automated programs for advertiser lifecycle from signup to active spender and re-engagement
  • Manage CRM data quality across data platform, Salesforce, and HubSpot
  • Set up recurring workflows and automate advertiser outreach and lead follow-up
  • Track performance, run tests, iterate, and drive improvements
  • Expand CRM beyond email to LinkedIn, direct mail, SMS, gifting, and event-driven outreach

Requirements

  • 2–4 years in lifecycle and CRM marketing
  • Experience with HubSpot and Salesforce
  • Comfortable with data layers driving HubSpot and Salesforce
  • Familiarity with ad platforms, audience building, marketing automation, and email
  • Ability to write SQL and query large datasets
  • AI-fluent, using tools like Claude or Cursor for email content creation and HTML templates
  • Self-starter with strong problem-solving instincts
  • Proven ability to drive measurable improvement in activation, engagement, or retention

Tech stack

HubSpotSalesforceSQLClaudeCursorPostHogSupersetTrino

Benefits

Equity eligibleMedical, Dental, Vision, Life, Disability insurance401(k) Retirement PlanUnlimited Discretionary Time Off10 paid holidays per year80 hours paid sick leave per year

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