CRM & Lifecycle Marketing Specialist - Growth Marketing

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AppLovin is hiring a mid-level full-time CRM Marketing professional based in New York City, NY. The role involves building and optimizing CRM systems to activate, engage, retain, and win back e-commerce and DTC brand advertisers using multi-channel outreach including email, SMS, LinkedIn, and direct mail. Responsibilities include managing data logic layers, segmentation, triggers, and integrations with Salesforce, HubSpot, and the data platform. Candidates should have 2-4 years of lifecycle and CRM marketing experience, be proficient with AI tools (Claude, Cursor), HubSpot, Salesforce, SQL, and PostHog, and be able to work independently. Benefits include equity eligibility, comprehensive health insurance, 401(k), unlimited discretionary time off, paid holidays, and sick leave. Salary ranges from $153,000 to $200,000 in CA, NY, WA and $130,050 to $170,000 in other states.