AdTechTalent
Programmatic1 month agoOn-site

Smadex

Creative Strategy Manager

creative strategymobile advertisingprogrammaticperformance marketingcreative insightsUAretargetingCTVdata visualizationgaming industrycross-functionalclient management

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

5-10

Location

Austin, United States

Full job description

Smadex is seeking a Creative Strategy Manager to bridge creative excellence and campaign performance for high-value advertisers. The role involves analyzing creative performance data, building client-facing proposals, partnering with Product on creative tools, and developing playbooks for UA, retargeting, and CTV campaigns. Responsibilities include cross-functional leadership between Account Management, Creative Development, and Ad Operations, defining workflows, leading briefings, and managing communication with Creative Designers. The role supports Account Managers in client conversations, presents performance reviews, identifies optimization opportunities, and participates in JBPs and QBRs. Additionally, it involves knowledge management by maintaining a creative performance repository, leading quarterly reviews, and training Account Managers. Requirements include 5+ years in mobile advertising or related fields, deep understanding of creative formats, experience with data-driven strategic recommendations, cross-functional collaboration skills, and strong presentation abilities. Preferred qualifications include experience with programmatic platforms, gaming industry knowledge, familiarity with creative workflows, and data visualization skills. The position is full-time, senior level, located in Austin, Texas, with no visa sponsorship provided.

What you'll do

  • Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non-gaming clients
  • Build structured, client-facing creative proposals that connect performance data to strategic direction
  • Partner with Product on creative tools
  • Develop creative playbooks and best practices specific to UA, retargeting, and CTV campaigns
  • Act as the connective tissue between Account Management, Creative Development, and Ad Operations teams
  • Define clear workflows and handoffs to reduce creative bottlenecks and accelerate time-to-launch
  • Lead creative briefings and ensure alignment between client objectives and creative execution
  • Handle ticketing and communication with Creative Designers
  • Support Account Managers in high-stakes creative conversations with clients
  • Present creative performance reviews and strategic recommendations to client stakeholders
  • Proactively identify creative optimization opportunities that expand wallet share
  • Participate in JBPs and QBRs as experts on Creatives
  • Build and maintain a creative performance repository accessible across teams
  • Lead quarterly creative performance reviews, external and internal, to surface trends and winning strategies
  • Train Account Managers on creative best practices and how to position creative insights with clients

Requirements

  • 5+ years in mobile advertising, creative strategy, or performance marketing
  • Deep understanding of creative formats across UA, retargeting, and CTV
  • Experience translating creative performance data into strategic recommendations
  • Track record of working cross-functionally in fast-paced environments
  • Strong presentation skills and ability to influence without direct authority
  • Experience with programmatic advertising platforms (preferred)
  • Gaming industry knowledge (especially mid-core and casual) (preferred)
  • Familiarity with creative production workflows and timelines (preferred)
  • Data visualization skills (preferred)

Tech stack

programmatic advertising platformscreative production workflowsdata visualization

Benefits

Be part of a leading, fast-growing, innovative company shaping the future of mobile advertisingJoin a highly motivated and young teamPossibility of traveling to the Barcelona HQ for collaboration and team-building activities after your first yearGreat compensation package tailored to the U.S. marketMedical, dental, and vision benefits plansExposure to leading global app publishers and media partners in the digital advertising industryLearning and training opportunities to grow your career

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