AppsFlyer seeks a Creative Strategy Lead to transform market intelligence, customer insights, and competitive research into actionable creative direction. Responsibilities include conducting market research, translating data into creative insights, maintaining an insights repository, guiding marketing stakeholders in brief development, ensuring message consistency across teams, and leveraging AI tools for research and ideation. Requires 6+ years in creative or brand strategy within B2B tech or SaaS, expertise in market research and audience analysis, experience collaborating with creative teams, strong communication skills, and hands-on experience with AI tools such as ChatGPT, Perplexity, and Claude.
What you'll do
Conduct ongoing market research covering industry trends, competitive landscape, target audience behavior, and product differentiators
Translate complex data into clear, compelling creative insights
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