Creative Strategy Lead

What you'll do

• Conduct ongoing market research covering industry trends, competitive landscape, target audience behavior, and product differentiators
• Translate complex data into clear, compelling creative insights
• Mine intelligence from diverse sources including customers, sales, account management, and product marketing
• Develop and maintain a living insights repository
• Proactively identify opportunities for campaigns based on customer stories, market shifts, and product milestones
• Guide marketing stakeholders on writing effective creative briefs
• Ensure briefs are rooted in audience insight, business context, and clear messaging
• Work closely with brand, creative, and communications teams to ensure message consistency
• Use AI research and listening tools to accelerate market research and audience insight generation
• Leverage AI ideation tools to explore campaign territories and creative concepts
• Generate visual references using image-generation tools
• Stay ahead of emerging AI tools relevant to brand strategy and campaign development

Requirements

• 6+ years of experience in creative strategy, brand strategy, or strategic planning in a B2B tech or SaaS environment
• Proven expertise in market research, audience analysis, and competitive intelligence
• Strong track record of translating research into creative briefs and campaign concepts that deliver measurable results
• Ability to synthesize multiple data sources into a single, coherent narrative
• Experience working with creative teams
• Collaborative, proactive mindset and passion for creative strategy
• Exceptional communication and facilitation skills
• Familiarity with design thinking and creative process frameworks is a plus
• Hands-on experience with AI tools for research and ideation (ChatGPT, Perplexity, Claude)
• Comfort working in a fast-evolving AI landscape and applying new tools strategically

Tech stack