AdTechTalent
Marketing7 days agoOn-site

Taboola

Creative Strategist – Maternity Leave Replacement / Contractor

performance creativecreative strategydigital advertisinguser acquisitionA/B testinggenerative AITikTokFacebookInstagramYouTubeLinkedIncontent marketing

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Mid-level

Years experience

3-5

Location

Tel Aviv, Israel

Full job description

Performance Creative Specialist role at Taboola's global Creative Shop. Responsibilities include translating data into creative briefs, producing and optimizing campaign assets (copy, images, videos, landing pages) using A/B testing, creating educational materials, collaborating with marketing and media buying teams, and analyzing creative strategy impact. Requires 3-5 years experience in performance creative or ad-creative roles, strong knowledge of digital media buying platforms (TikTok, Facebook, Instagram, YouTube, LinkedIn), data-driven decision making, familiarity with user acquisition funnels, experience with generative AI tools, multitasking ability, excellent communication skills, and fluency in English. Position is a full-time independent contractor engagement based in Tel Aviv, Israel.

What you'll do

  • Translate internal and external data into actionable best practices and clear creative briefs for the studio, video editors, designers, and external vendors
  • Lead the strategy for optimizing campaign assets (copy, images, videos, and landing pages) using A/B testing frameworks
  • Create and deliver educational materials (webinars, internal briefings) for internal teams and external clients
  • Work closely with performance marketing and in-house media buying teams to monitor and iterate on creative strategy
  • Analyze and communicate the business impact of creative strategy initiatives (e.g., spend uplift, CTR/CVR improvements)

Requirements

  • 3–5 years of experience in a performance creative, creative strategy, or ad-creative role within digital advertising
  • Strong understanding of global digital media buying, ad platforms (TikTok, FB, Instagram, YouTube, LinkedIn), landing page performance, and content marketing
  • Demonstrated success in using data and testing frameworks to drive creative decisions
  • Familiarity with user acquisition funnel strategies, especially for in-house growth teams
  • Experience working with or implementing generative AI tools in creative workflows
  • Ability to manage multiple, complex tasks simultaneously in a global, high-pressure environment
  • Excellent presentation and communication skills for sharing insights with internal stakeholders and clients
  • Fluent in English – verbal and written communication
  • Independent contractor engagement billed against tax invoices (Hesbonit Mas)
  • Full-time commitment based on a 42-hour workweek or scaled 4-day scope

Tech stack

TikTokFacebookInstagramYouTubeLinkedIngenerative AI tools

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