Creative Strategist

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AppLovin is hiring a mid-level Creative Strategist for Gist, a consumer social app. The role involves owning creative strategy for paid social advertising, including concepting, briefing, and iterating on ads. Responsibilities include managing creator relationships, producing authentic content across Meta, TikTok, Google, and other platforms, running creative tests, analyzing performance metrics (CVR, CPI, CPA, ROAS), and collaborating with marketing. Candidates should have 3-5 years experience in paid social creative strategy, strong creator management skills, quantitative analysis ability, and familiarity with AI tools like Claude Code or Cursor. Benefits include equity eligibility, health insurance, 401(k), unlimited discretionary PTO, paid holidays, and sick leave. Location is Palo Alto, California.