AdTechTalent
Marketing18 days agoOn-site

Microsoft

Creative Lead Social - Copy

creative leadsocial mediacontent creationcopywritingcampaignsbrand voicegenerative AIautomationB2Bdigital marketingcontent designproject leadership

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

5-10

Location

Atlanta, Georgia, United States; Mountain View, California, United States; New York, New York, United States; Redmond, Washington, United States

Full job description

The Global Marketing Engines & Experiences team seeks a Creative Lead – Social (Copy) to lead storytelling and copy across Microsoft's commercial marketing. Responsibilities include driving creative direction for integrated campaigns on social, digital, and emerging platforms; translating insights into editorial concepts; maintaining Microsoft’s brand voice; partnering with design and creative teams; creating engaging social content; ensuring creative excellence; pitching ideas; staying current on trends; collaborating with marketing teams; managing multiple workstreams; experimenting with generative AI and automation tools; and embodying Microsoft culture and values. Requirements include 3+ years social-first content creation experience, relevant certification or equivalent, and 1+ year project leadership experience. Preferred qualifications include 5+ years writing or content design growth, 3+ years project leadership, 2+ years related content domain experience, portfolio submission, and 5+ years copy or creative direction in B2B, technology, or advertising. Salary ranges from $119,800 to $234,700 annually, higher in SF Bay Area and NYC. Locations include Redmond, WA; New York, NY; Mountain View, CA; and Atlanta, GA.

What you'll do

  • Drive creative direction of integrated campaigns across social, digital, and emerging platforms
  • Translate insights, trends, and cultural moments into breakthrough editorial concepts
  • Maintain and evolve Microsoft’s brand voice through updated playbooks, guidelines, and tone-of-voice documentation
  • Partner with design and creative stakeholders to bring integrated concepts to life
  • Create engaging content to support always-on social presence, user-generated content (UGC), and real time
  • Ensure consistency and creative excellence for all deliverables
  • Present and pitch ideas to internal stakeholders and leadership with clarity and passion
  • Stay updated on trends, internet culture, and audience behaviors to inform and inspire work
  • Partner with other creative leads, strategists, and marketing teams to meet campaign objectives and audience needs
  • Participate in cross-functional writer’s rooms to drive creative excellence
  • Manage multiple workstreams in a fast-paced environment with attention to detail, deadlines, and creative quality
  • Experiment with generative AI and automation tools to enhance ideation, iteration, and content workflows
  • Collaborate across creative and production partners (internal and external) to ensure world-class execution
  • Embody Microsoft Culture and Values

Requirements

  • 3+ years experience in social-first content creation including concepting, script creation or real-time responses
  • Certification, degree, or training in English, Writing, Human-centered Design, Literature, or related field or equivalent experience
  • 1+ year project leadership experience
  • Preferred: 5+ years growth in writing or content design
  • Preferred: 3+ years project leadership experience
  • Preferred: 2+ years experience in a related content domain/area
  • Ability to provide a portfolio of relevant work
  • 5+ years experience in copy or creative direction roles in B2B, technology, advertising, or related environments
  • 5+ years experience and portfolio showcasing campaign work, platform-specific design, and brand systems

Tech stack

generative AIautomation toolssocial media platformsdigital platformsemerging platforms

Benefits

Certain roles may be eligible for benefits and other compensationLink provided for additional benefits and pay information

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