Creative Lead Social - Copy

What you'll do

• Drive creative direction of integrated campaigns across social, digital, and emerging platforms
• Translate insights, trends, and cultural moments into breakthrough editorial concepts
• Maintain and evolve Microsoft’s brand voice through updated playbooks, guidelines, and tone-of-voice documentation
• Partner with design and creative stakeholders to bring integrated concepts to life
• Create engaging content to support always-on social presence, user-generated content (UGC), and real time
• Ensure consistency and creative excellence for all deliverables
• Present and pitch ideas to internal stakeholders and leadership with clarity and passion
• Stay updated on trends, internet culture, and audience behaviors to inform and inspire work
• Partner with other creative leads, strategists, and marketing teams to meet campaign objectives and audience needs
• Participate in cross-functional writer’s rooms to drive creative excellence
• Manage multiple workstreams in a fast-paced environment with attention to detail, deadlines, and creative quality
• Experiment with generative AI and automation tools to enhance ideation, iteration, and content workflows
• Collaborate across creative and production partners (internal and external) to ensure world-class execution
• Embody Microsoft Culture and Values

Requirements

• 3+ years experience in social-first content creation including concepting, script creation or real-time responses
• Certification, degree, or training in English, Writing, Human-centered Design, Literature, or related field or equivalent experience
• 1+ year project leadership experience
• Preferred: 5+ years growth in writing or content design
• Preferred: 3+ years project leadership experience
• Preferred: 2+ years experience in a related content domain/area
• Ability to provide a portfolio of relevant work
• 5+ years experience in copy or creative direction roles in B2B, technology, advertising, or related environments
• 5+ years experience and portfolio showcasing campaign work, platform-specific design, and brand systems

Tech stack

Benefits