AdTechTalent
Marketing21 days agoOn-site

Smartly

Creative Director, Brand & Content

creative directorbrand designart directioncampaignsvisual storytellinggraphic designmarketingB2CSaaSteam leadership

Key details

Salary

$120K – $150K

Employment type

Full-time

Seniority

Director

Years experience

5-10

Location

New York, US

Full job description

Smartly is hiring a Creative Director for Brand & Content to lead and develop a team of designers, create strong creative concepts and campaigns, and partner with cross-functional teams to align creative work with business goals. The role requires experience in graphic and brand design, conceptual art direction, and team leadership. Responsibilities include providing creative direction, elevating brand visual identity, and refining creative processes. Benefits include 5 weeks PTO, healthcare, 401K matching, equity grants, wellness and learning reimbursements, volunteer time off, and comprehensive insurance coverage. Salary range is $120,000 to $150,000 per year.

What you'll do

  • Lead, coach, and develop a team of designers, creating an environment where people can do their best work and grow their careers
  • Develop creative concepts and campaigns that strengthen Smartly's brand and connect with target audiences
  • Provide clear creative direction and feedback throughout the creative process, from brief through final execution
  • Partner with Brand, Content, Product Marketing, Communications, and other stakeholders to translate business objectives into compelling creative solutions
  • Elevate the quality, consistency, and effectiveness of Smartly's visual identity across all channels and touchpoints
  • Review and approve creative work, ensuring it meets strategic objectives, brand standards, and quality expectations
  • Help establish and refine creative processes, workflows, and ways of working that enable the team to scale its impact
  • Stay current on design, advertising, and cultural trends, bringing fresh thinking and new approaches to the team's work

Requirements

  • Experience leading and developing creative teams, including direct people management responsibilities
  • Strong background in graphic design, brand design, visual communication, or a related creative discipline
  • Experience as a conceptual Art Director, with a portfolio that demonstrates strong campaign thinking and creative problem-solving
  • Ability to translate strategy, messaging, and business goals into engaging creative concepts and visual storytelling
  • Strong design craft and a deep understanding of typography, layout, visual systems, and brand identity
  • Experience partnering with cross-functional stakeholders and navigating feedback from multiple audiences
  • Excellent communication, presentation, and collaboration skills
  • Ability to balance creative excellence with practical business outcomes
  • Experience working with consumer-facing brands or B2C marketing is preferred, but not required
  • Experience working in technology, SaaS, or high-growth environments is a plus

Benefits

Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick daysGenerous healthcare packages & mental health benefits401K plus matching & equity grants for all new SmartliesWellness benefit & learning reimbursement opportunitiesVolunteer time off days & company donation matching opportunitiesStock options, medical/dental/vision insurances, retirement savings benefits, parental leave, life insurance, and disability benefits

Apply now

Ready to take the next step in your career? Click the button below to continue to the application process.

Continue to applicationBrowse more jobs

Similar jobs

More roles worth a look

Related opportunities based on specialty and working model so candidates can keep momentum.