Mountain View, United States; Redmond, United States
Full job description
Microsoft's Creative Department seeks a senior Creative Director, Advertising Copy to lead consumer advertising campaigns for Windows, Surface devices, and Services. The role requires exceptional conceptual thinking, writing, and storytelling skills to create compelling campaigns across television, online film, digital display, social advertising, and out-of-home media. Responsibilities include leading creative development, writing scripts and headlines, directing production, and collaborating with internal and external teams. Minimum qualifications include 5+ years writing or content design experience with relevant education or equivalent, and 3+ years project leadership. Preferred qualifications include 10+ years leading consumer advertising campaigns, a strong portfolio, experience producing commercials and digital content, and ability to lead creative teams and present work to senior stakeholders. Salary ranges from $142,800 to $274,800 annually in the US, with higher ranges in San Francisco Bay Area and New York City. Locations: Redmond, Washington and Mountain View, California.
What you'll do
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Lead the creative development of original advertising campaigns and paid media platforms for Windows, Surface devices, and Services, establishing a compelling creative vision grounded in strategy, audience insight, and product truth
Concept, write, and oversee television commercials, brand films, online advertising films, and short-form video, including 30-second, 15-second, and six-second executions
Develop sharp, memorable headlines, taglines, and advertising copy for upper-funnel brand campaigns, digital display, out-of-home, and paid social media
Create compelling campaign ideas that can scale across advertising formats while adapting the storytelling, pacing, and creative execution to the strengths of each medium
Lead the development of social-first advertising concepts, platform-native paid social content, short-form films, and cutdowns that capture attention and build brand relevance
Establish campaign narratives, advertising messaging platforms, and creative territories that create a distinctive, recognizable voice for Microsoft's consumer brands
Partner closely with art directors and designers to develop ideas in which copy and visual storytelling work together as a unified creative expression
Provide senior creative direction throughout film and content production, collaborating with directors, production companies, editors, and postproduction partners to deliver exceptional creative work
Direct and elevate the work of internal creatives and external advertising agencies, providing clear, actionable feedback that strengthens ideas and raises the quality of execution
Present and advocate for creative concepts with clarity and conviction to creative leadership, senior marketing stakeholders, and agency partners
Translate complex technology and product capabilities into simple, emotionally compelling advertising ideas that connect with consumers
Balance ambitious creative thinking with strategic objectives, production realities, and business needs, maintaining the integrity of the idea from concept through final delivery
Champion creative excellence, originality, and strong advertising craft while mentoring and influencing other creatives through collaboration, feedback, and example
Requirements
5+ years proven writing or content design experience AND a certification, degree, or training in English, Writing, Human-centered Design, Literature, or related field OR equivalent experience
3+ years project leadership experience
10+ years of professional experience creating and leading consumer advertising campaigns, ideally within a leading advertising agency, in-house brand advertising organization, or both
Exceptional portfolio demonstrating breakthrough conceptual advertising, memorable copywriting, and high-quality paid media campaigns for leading consumer brands
Proven experience developing and producing television commercials, brand films, online advertising, and short-form video from concept through final execution
Demonstrated excellence in writing scripts, headlines, taglines, and advertising copy across film, digital display, out-of-home, and paid social
Strong understanding of advertising strategy, consumer insights, cultural relevance, and how creative ideas build brand preference and drive business impact
Experience developing major advertising campaign platforms and adapting ideas across multiple paid media formats, including short-form films and social cutdowns
Proven ability to lead creative development in partnership with art directors, strategists, producers, and multidisciplinary advertising teams
Experience providing senior creative direction to advertising agencies, production companies, directors, and postproduction partners
Demonstrated ability to present, defend, and evolve creative work with senior creative and business stakeholders
Ability to independently lead multiple high-profile advertising projects while maintaining exceptional creative standards and attention to craft
Benefits
Certain roles may be eligible for benefits and other compensationAdditional benefits and pay information available at https://careers.microsoft.com/us/en/us-corporate-pay
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