The Communications Director reports to the SVP of Marketing and leads IAS’s U.S. communications strategy and executive communications for senior leadership. Responsibilities include developing and executing communications strategy, managing media relations, directing PR agency efforts, advising C-suite leaders, managing executive visibility including CEO LinkedIn strategy, building speaker opportunities, coordinating with global communications, supporting internal communications, crisis response, and corporate change communications. Requirements include proven U.S. communications strategy experience, strong media relationships, executive communications skills, PR agency management, excellent writing, experience with speaking engagements, understanding of integrated marketing, collaboration across regions, sound judgment in crisis and change communications, experience in B2B technology or SaaS, and a bachelor’s degree or equivalent experience. The role is full-time, on-site in New York, NY.
What you'll do
Develop and execute IAS’s U.S. communications strategy, setting priorities across corporate storytelling, media relations, thought leadership, bylines, and partner announcements.
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Build and maintain relationships with key U.S. journalists, editors, and influential industry voices across business, technology, advertising, and marketing media.
Direct our U.S. PR agency’s strategy and execution, establishing clear objectives, a proactive editorial pipeline, and accountability for results.
Identify timely stories and distinctive points of view that connect IAS’s expertise to the issues shaping our customers and industry.
Coordinate announcements with internal stakeholders and partner communications teams, aligning messaging, timing, and execution.
Own executive communications for IAS’s senior leadership team, tailoring messaging and opportunities to each leader’s expertise and voice.
Serve as a close communications adviser to the CEO, prioritizing and preparing her for Tier 1 media interviews, prominent speaking engagements, and other high-profile opportunities.
Develop and execute the CEO’s LinkedIn strategy, building a distinctive presence through original perspectives, company milestones, and meaningful engagement.
Write and refine executive narratives, speeches, presentations, talking points, bylines, and briefing materials.
Develop IAS’s speaker bench, identifying relevant opportunities and matching executives and subject matter experts to the right audiences and topics.
Prepare speakers through tailored messaging, briefing documents, presentation development, rehearsals, and anticipated questions.
Partner closely with Integrated Marketing to build content and campaigns around speaking engagements and events, extending their value before, during, and after each moment.
Partner with global communications leads to ground regional activity in a consistent corporate narrative while reflecting local audiences and priorities.
Play a leading role in setting IAS’s communications cadence, making decisions on story selection, sequencing, executive participation, and channel strategy.
Connect announcements, thought leadership, executive visibility, and internal updates into a steady drumbeat that reinforces IAS’s strategy.
Support internal communications that help employees understand our corporate narrative, business direction, and strategic priorities.
Support board presentations and leadership materials as needed, helping build a clear and consistent strategic story.
Partner with global communications colleagues, Legal, and business leaders on crisis and issues communications, including response planning, messaging, and executive counsel.
Support communications around corporate change and M&A activity as needed.
Requirements
Proven experience owning U.S. communications strategy, with strong relationships across relevant business, technology, and industry media.
A track record of securing meaningful Tier 1 coverage and developing thought leadership that offers a clear, credible point of view.
Demonstrated experience advising C-suite leaders and delivering executive communications, including speeches, media preparation, and LinkedIn content.
Experience managing a PR agency with clear priorities, constructive feedback, and measurable outcomes.
Strong writing and editing skills, with the ability to translate complex ideas into compelling stories and preserve individual executive voices.
Experience identifying speaking opportunities, developing a speaker bench, and preparing leaders for interviews, keynotes, and panels.
An understanding of how communications, content, events, and integrated marketing work together to support broader campaigns.
Experience collaborating across regions to maintain a consistent corporate narrative.
Sound judgment in sensitive situations, including crisis, issues, and change communications; M&A experience is a plus.
Experience in B2B technology, SaaS, corporate communications, or an agency environment. Ad tech experience is welcomed but not required.
A collaborative, proactive approach and the ability to move between strategic counsel and hands-on execution.
A bachelor’s degree in communications, public relations, journalism, or a related field, or equivalent experience.
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