Commercial Director - Enterprise & Agency

What you'll do

• Build and manage a pipeline of large and mid-market direct advertiser accounts targeting senior marketing roles
• Lead consultative, end-to-end sales cycles from identifying brands to closing platform agreements
• Position Pulse as a strategic enhancement to existing YouTube media activity
• Partner with Customer Success post-sale to drive platform adoption and identify upsell opportunities
• Own and develop relationships across media agency groups including major holding companies and independents
• Build a network of senior agency advocates to deploy Pulse across client portfolios
• Structure and negotiate agency partnership agreements including preferred supplier and reseller terms
• Conduct regular business reviews and executive-level stakeholder engagement across key agency groups
• Own ARR target with accountability for new business, expansion, and renewal performance
• Maintain rigorous pipeline forecasting and provide visibility to VP on deal stages and risks
• Bring a structured, prioritised approach to territory management with proactive outbound sales
• Serve as a credible external voice for Pulse at industry events and conferences
• Feed market intelligence back into the business to inform roadmap and GTM decisions
• Operate as a senior commercial stakeholder contributing to GTM strategy and commercial model design
• Recruit, onboard, and mentor junior sales talent to build a consultative sales team culture

Requirements

• 7+ years of B2B sales experience in digital advertising technology, media SaaS, or programmatic solutions
• Direct exposure to YouTube, video, or contextual advertising
• Proven ability to sell into both direct advertiser and media agency environments
• Experience managing complex, multi-stakeholder sales cycles and closing platform or SaaS agreements at five to six-figure contract values
• Strong commercial acumen to structure bespoke deals and navigate procurement
• Fluency in the YouTube advertising landscape including planning, buying, and measuring YouTube campaigns
• Excellent communication and presentation skills with credibility to engage at Director and C-suite levels
• Existing senior relationships across UK holdco and mid-market agency groups (Publicis Groupe, WPP, IPG Mediabrands, Omnicom Media Group, Havas, Dentsu, and/or large independents)
• Desirable: Familiarity with GARM brand safety standards and contextual targeting methodologies
• Desirable: Experience selling to in-house marketing teams at brands with direct YouTube investment
• Desirable: Established presence in the UK advertising community through IAB, ISBA, or IPA engagement

Tech stack