Campaign Specialist

What you'll do

• Execute campaign activations across multiple channels including SFMC, Approved Email, and messaging channels like LINE and Kakao
• Coordinate upload requests or perform uploads according to approved instructions and timelines
• Ensure campaign set-ups align with agreed plans, materials, and target audiences
• Extract, validate, and confirm contact, email, and messaging recipient lists with business stakeholders
• Apply correct segmentation, opt-in, and exclusion logic across channels
• Set up and configure surveys within CRM systems and coordinate survey deployment
• Coordinate pre-flight testing including email rendering, links, tracking, message delivery, and survey functionality
• Confirm launch readiness and escalate risks or issues timely
• Support adherence to internal operational and compliance requirements
• Extract post-campaign and survey performance data and prepare standard reports
• Maintain clear documentation of activation steps, timelines, and status
• Act as primary point of contact for campaign activation and survey execution activities
• Work closely with CX planning teams, Brand teams, agencies, and platform partners
• Support smooth handover from planning to execution

Requirements

• Experience in campaign operations, CRM, digital marketing execution, or related roles
• Strong proficiency in Microsoft Office (Excel, PowerPoint, Word)
• Basic understanding of Copilot and productivity tools
• Familiarity with CRM systems, email platforms, messaging platforms, and survey set-up within CRM (e.g. SFMC, Approved Email, LINE, Kakao, CRM-based survey tools)
• Reading and writing proficiency in Traditional Chinese and English
• Spoken proficiency in Mandarin and English
• Cantonese is a plus
• Strong attention to detail and execution accuracy
• Comfortable working with structured processes and instructions
• Good coordination and communication skills
• Able to manage multiple campaigns and deadlines concurrently

Tech stack