Campaign Platform Lead at Merkle | AdTechTalent
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Merkle
Campaign Platform Lead
Salesforce Marketing Cloud SFMC AMPscript SQL API Integration SOAP REST JavaScript HTML CSS CRM Marketing Automation Customer Journey Data Integration Campaign Management
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Join Merkle and work on a role built for experienced AdTech operators.
Quick snapshot
Bengaluru, India
Full-time
Full job description Technical Architect with 6+ years experience required. Must have strong hands-on experience with Salesforce Marketing Cloud (SFMC), including Marketing Cloud Connect, AMPscript, SSJS, JavaScript, HTML, CSS, and SQL (Oracle, SQL Server, PostgreSQL). Responsibilities include configuring advanced MC web forms, building automations for data processing and CRM updates, building and optimizing customer journeys, code review and testing, client engagement and training, and supporting campaign management processes. Requires expertise in API integrations (SOAP, REST), strong communication, problem solving, and a bachelor's degree in engineering. Salesforce Marketing Cloud certifications preferred. Work involves client time zones IST/GMT/EST/ANZ.
What you'll do Configure custom advanced Marketing Cloud web forms including UTM settings, dynamic content, CRM lookup and updates Build and configure automations for data processing and data import including data lookup and CRM updates Similar jobs
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Build and configure customer journeys and manage requests for complex journey optimizations
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Complete campaign activities individually during initial development stages Requirements More than 5 years of experience in leading Salesforce Marketing Cloud implementations Understanding of Salesforce Marketing Cloud integration with platforms such as SFDC, Salesforce CRM, CRM Expertise and experience in SQL (Oracle / SQL Server / PostgreSQL) Experience with API integrations – SOAP, REST Strong communication skills Problem solving and result orientation Excellent skills in AMPscript, HTML, CSS Bachelor's degree or higher in Engineering Salesforce Marketing Cloud Certifications Tech stack Salesforce Marketing Cloud Marketing Cloud Connect AMPscript SSJS JavaScript HTML CSS SQL Oracle SQL Server PostgreSQL SOAP API REST API Salesforce CRM SFDC Salesforce Personalization Java VB C# PHP
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Company
Merkle Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
Industry
Business Consulting and Services
Website
https://www.merkle.com
Posted
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Category: Product
Los Angeles, United States • 5 months ago
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