Xapads Media seeks a Campaign Manager – YouTube Expert with 7-8 years of experience managing YouTube ad campaigns. The role is based in Noida, India, within the Ad Operations - Branding team, focusing on Xapads' Pulse product for contextual targeting and brand safety. Responsibilities include end-to-end YouTube campaign strategy, setup, pacing, optimization, and measurement across Google Ads and DV360. The candidate will manage diverse YouTube ad formats, implement Demand Gen and Performance Max strategies, deploy Pulse’s AI-powered contextual filters, and ensure compliance with Google advertising policies. Required skills include proficiency in Google Ads and DV360 platforms, campaign performance optimization, conversion tracking, and policy troubleshooting. The role demands independent campaign management and integration of Pulse’s brand safety capabilities to meet client KPIs.
What you'll do
Own campaign setup, daily run rates, pacing, budget allocation, and delivery quality across assigned YouTube accounts
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Own campaign performance diagnosis, bidding strategies, and multi-KPI optimization across branding and performance objectives
Execute Pulse’s contextual targeting, brand safety, and brand suitability layers within live campaign workflows
Own campaign reporting, attribution analysis, and post-campaign insights across Google Ads and DV360
Plan, configure, and launch complex YouTube campaigns through Google Ads and DV360 using line items, insertion orders, and ad groups
Execute campaigns across diverse YouTube ad formats including skippable in-stream, non-skippable in-stream, bumper ads, in-feed, YouTube Shorts, connected TV (CTV), and high-impact placements
Implement visual-first Demand Gen and cross-channel Performance Max strategies to drive CPA, ROAS, and app installs
Deploy Pulse’s AI-powered contextual filters, GARM-compliant exclusion lists, and custom safe-lists to maximize ad relevance and maintain suitability
Analyze conversion tracking, post-impression installs, engaged-view conversions (EVC), and view-through conversions (VTC) to evaluate full-funnel video influence
Diagnose and resolve platform approval bottlenecks, restricted content categories, and Google YouTube policy compliance issues
Prepare actionable performance reports highlighting view-through rate (VTR), video completion rate (VCR), cost per view (CPV), and conversion metrics
Requirements
7–8 years of direct, hands-on experience managing YouTube ad campaigns
Proven expertise in operating YouTube campaigns across Google Ads and DV360
Experience managing both reach/awareness and performance/conversion campaigns
Hands-on experience with Demand Gen and Performance Max campaign setup and optimization
Practical understanding of Google Ads conversion tracking, Floodlight pixels, engaged-view conversions (EVC), view-through conversions (VTC), and attribution windows
Working knowledge of Google advertising policies, campaign approval workflows, and troubleshooting restricted or sensitive ad categories
