Xapads Media is seeking a senior Campaign Manager - Programmatic with 8-9 years experience in programmatic campaign management, ad operations, or programmatic trading focused on branding campaigns. The role involves end-to-end management of branding campaigns across CTV, Video, and Display channels, including campaign setup, optimization, reporting, and post-campaign analysis. The candidate will manage programmatic deals lifecycle on platforms such as DV360, The Trade Desk, and Amazon DSP, ensuring campaign quality, compliance, and alignment with client objectives. Strong analytical skills and stakeholder management are required. The role requires hands-on experience with programmatic guaranteed, private marketplace, and preferred deals, and understanding of campaign performance metrics like CTR, viewability, VTR, brand safety, CPM efficiency, and conversion metrics. Collaboration with Sales, Customer Success, Supply, Product, and Engineering teams is essential. The position is based in Noida, Uttar Pradesh, India.
What you'll do
Own the end-to-end lifecycle of branding campaigns, from onboarding and setup to optimization, reporting, and post-campaign analysis
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Build, launch, monitor, and optimize CTV, Video, and Display campaigns
Lead the activation and optimization of Programmatic Guaranteed (PG), Private Marketplace (PMP), and Preferred Deals across premium inventory
Manage Deals life-cycle across DV360, The Trade Desk (TTD), Amazon DSP, and other enterprise DSPs to maximize delivery, performance, and client KPIs
Coordinate with Sales, Customer Success, Supply, Product, and Engineering teams to ensure seamless campaign execution, resolve delivery challenges, and drive operational excellence
Ensure campaign quality by maintaining best practices around brand safety, viewability, inventory quality, campaign governance, and platform compliance
Ensure campaign delivery aligns with client objectives, contractual commitments, platform best practices, and agreed service levels
Analyse large datasets to identify trends, opportunities, and actionable insights
Deliver strategic campaign insights and performance recommendations that drive advertiser success and long-term growth
Drive operational excellence and contribute to process improvements for campaign delivery and optimization
Requirements
8-9 years of experience in Programmatic Campaign Management, Ad Operations, or Programmatic Trading, with a strong focus on branding campaigns
Hands-on experience managing CTV, Video, and Display campaigns across enterprise DSPs including DV360, The Trade Desk, Amazon DSP (preferred)
Proven expertise in activating and optimizing Programmatic Guaranteed (PG) Deals, Private Marketplace (PMP) Deals, and Preferred Deals
Strong understanding of campaign performance metrics including CTR, Viewability, VTR / Video Completion Rate, Reach & Frequency, Brand Safety, Brand Suitability, CPM Efficiency, Conversion Metrics (where applicable)
Strong analytical and problem-solving skills, with the ability to translate campaign data into actionable business insights
Excellent stakeholder management and communication skills, with the ability to collaborate across cross-functional teams
Ability to thrive in a fast-paced, cross-functional environment
