Xapads Media is seeking a senior Campaign Manager - Programmatic to manage branding campaigns across CTV, Video, and Display channels. The role involves end-to-end campaign lifecycle management including onboarding, setup, optimization, reporting, and analysis. Responsibilities include managing programmatic deals (PG, PMP, Preferred Deals) on platforms like DV360, The Trade Desk, and Amazon DSP, coordinating with cross-functional teams, ensuring campaign quality and compliance, analyzing data for insights, and driving operational excellence. Candidates must have 8-9 years of experience in programmatic campaign management or ad operations, strong expertise with enterprise DSPs, deep understanding of campaign performance metrics, strong analytical and communication skills, and ability to work in a fast-paced environment. Location: Noida, Uttar Pradesh, India.
What you'll do
Own the end-to-end lifecycle of branding campaigns, from onboarding and setup to optimization, reporting, and post-campaign analysis
Build, launch, monitor, and optimize CTV, Video, and Display campaigns
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Lead the activation and optimization of Programmatic Guaranteed (PG), Private Marketplace (PMP), and Preferred Deals across premium inventory
Manage Deals life-cycle across DV360, The Trade Desk (TTD), Amazon DSP, and other enterprise DSPs to maximize delivery, performance, and client KPIs
Coordinate with Sales, Customer Success, Supply, Product, and Engineering teams to ensure seamless campaign execution, resolve delivery challenges, and drive operational excellence
Ensure campaign quality by maintaining best practices around brand safety, viewability, inventory quality, campaign governance, and platform compliance
Ensure campaign delivery aligns with client objectives, contractual commitments, platform best practices, and agreed service levels
Analyse large datasets to identify trends, opportunities, and actionable insights
Deliver strategic campaign insights and performance recommendations that drive advertiser success and long-term growth
Drive operational excellence and contribute to process improvements for campaign delivery and optimization
Requirements
8-9 years of experience in Programmatic Campaign Management, Ad Operations, or Programmatic Trading, with a strong focus on branding campaigns
Hands-on experience managing CTV, Video, and Display campaigns across enterprise DSPs including DV360, The Trade Desk, and Amazon DSP (preferred)
Proven expertise in activating and optimizing Programmatic Guaranteed (PG), Private Marketplace (PMP), and Preferred Deals
Strong understanding of campaign performance metrics including CTR, Viewability, VTR / Video Completion Rate, Reach & Frequency, Brand Safety, Brand Suitability, CPM Efficiency, Conversion Metrics (where applicable)
Strong analytical and problem-solving skills, with the ability to translate campaign data into actionable business insights
Excellent stakeholder management and communication skills, with the ability to collaborate across cross-functional teams
Ability to thrive in a fast-paced, cross-functional environment
