Campaign Developer - Marketo

What you'll do

• Setup, test and execute marketing emails, landing pages, forms, audience lists and flows for demand generation programs and complex trigger, drip, and nurture campaigns
• Execute end-to-end campaigns; develop cohesive automated workflows and pull targeted lists
• Support marketing operations initiatives in Marketo, Salesforce and other marketing automation technologies
• Understand and report on campaign metrics and distribute campaign performance reports
• Handle requests for special reports, data, and marketing tracking information
• Troubleshoot Marketo related issues as needed
• Ensure accuracy, reliability, and consistency of marketing automation production services prior to final output/delivery
• Assess content for consistent and accurate branding and design and identify issues
• Ensure thorough understanding of requirements from Merkle and clients
• Maintain quality reports and relevant documentation

Requirements

• 2+ years of hands-on experience building and executing campaigns in Adobe Marketo Engage
• Strong working knowledge of Smart Campaigns, Smart Lists, Flow Steps, Programs, Channels
• Proven experience building emails, landing pages, forms, snippets, and templates from scratch
• Solid understanding of tokens and dynamic/personalized content setup
• Understanding of lead lifecycle management, lead scoring, and lead routing concepts
• General understanding of Marketo integration with CRM and other martech tools
• Experience with basic HTML/CSS for email and landing page troubleshooting is a plus
• Strong attention to detail and QA discipline
• Ability to manage multiple campaigns/programs simultaneously
• Marketo Certified Expert (MCE) preferred
• Excellent communication and stakeholder management abilities

Tech stack