The Business Development role involves generating and qualifying sales opportunities through outbound and inbound prospecting. Responsibilities include booking meetings, nurturing leads, providing product demos, and partnering with Account Executives to build early-stage pipeline. The role focuses on the German market and requires systematic outbound prospecting, follow-up on inbound leads, running discovery calls, generating qualified pipeline, executing multi-touch outreach, maintaining records in Salesforce, capturing market intelligence, reporting performance metrics, and collaborating with Marketing and AEs. No prior sales experience is required. Candidates should have familiarity with software sales concepts, strong analytical skills, willingness to learn CRM and sales tools, ability to work independently, and relevant studies in Sales & Marketing are beneficial. The position is full-time and remote based in the UK.
What you'll do
Own systematic outbound prospecting across the German market, activating and qualifying target accounts, prioritised by tier
Similar jobs
More roles worth a look
Related opportunities based on specialty and working model so candidates can keep momentum.
Follow up on all inbound, campaign and event-sourced leads within defined SLAs, ensuring no qualified demand goes un-worked
Run first-call discovery (15–30 minutes) to qualify need, fit and timing, handing AEs accepted opportunities rather than raw meetings
Generate a consistent flow of qualified pipeline to target
Build and execute multi-touch outreach sequences (email, phone, LinkedIn) tailored to German-market buyers and stakeholder roles (Head of eCommerce, Retail Media Manager, VP Marketing, agencies)
Maintain clean, accurate records of activity, opportunities and handoffs in Salesforce, and manage the AE handoff process end to end
Capture objections, competitive intelligence and response data from the German market to sharpen targeting, messaging and positioning
Hit and report against core performance measures: market coverage, lead quality, accepted pipeline, and speed-to-follow-up
Partner closely with Marketing and AEs on account targeting, campaign follow-up and feedback loops to continuously improve conversion
Requirements
No prior sales experience required (entry-level)
Familiarity with software sales concepts or technology market trends
Strong analytical and problem-solving skills
Willingness to learn CRM systems and sales tools; any experience with databases or data management a plus
Ability to work independently on defined assignments
Relevant studies pertaining to Sales & Marketing a huge benefit
Tech stack
CRM systemssales toolsdatabasesdata management
Apply now
Ready to take the next step in your career? Click the button below to continue to the application process.
