Business Development Representative

What you'll do

• Execute daily outbound prospecting across strategic accounts via email, LinkedIn, and phone
• Tailor messaging by industry, buyer role, and campaign priority
• Follow structured cadences while adapting to engagement
• Respond to inbound inquiries within SLA (target: under 1 hour)
• Qualify leads by account fit, buying stage, need, and timing
• Route qualified opportunities to the right Account Executive
• Track website engagement, campaign responses, event participation, content engagement, intent data, and priority account activity
• Prioritize outreach by account status, engagement level, and sales priority
• Drive proactive outreach, expand buying-group relationships, identify under-engaged accounts
• Support account-based marketing and re-engagement campaigns
• Partner daily with Account Executives on account prioritization, outreach planning, meeting prep, and follow-up
• Share prospect intelligence, engagement history, and recommended talking points
• Log outreach activity, maintain accurate lead/account statuses and campaign attribution
• Support pipeline reporting
• Serve as the voice of the prospect on campaign effectiveness, messaging, market trends, competitive insights, and content relevance

Requirements

• 2–5 years in Sales Development, Business Development, or Demand Generation
• Experience with enterprise or strategic accounts
• Strong written and verbal communication
• Excellent organization and time management
• CRM experience (Salesforce preferred)
• Experience with sales engagement tools (Outreach, Salesloft, Apollo, etc.)
• Ability to manage multiple priorities in a fast-paced environment
• Preferred: Experience in AdTech, MarTech, SaaS, or Digital Media
• Preferred: Familiarity with Account-Based Marketing (ABM)
• Preferred: Knowledge of programmatic advertising, CTV, retail media, or digital marketing

Tech stack

Benefits