Business Development Director

What you'll do

• Drive net new business acquisition, generating and closing opportunities with brands not currently working with The Trade Desk
• Own the full sales cycle, from prospecting and discovery through pitch, negotiation, and execution of commercial agreements
• Proactively prospect and build pipeline through targeted outreach, industry engagement, and strategic account planning
• Lead value-driven discovery conversations to understand client objectives and align solutions to business outcomes
• Present and demonstrate The Trade Desk platform, articulating differentiated value and driving client confidence
• Build relationships with senior decision-makers, including C-level stakeholders across brands and agencies
• Develop and execute winning strategies for competitive opportunities, including RFP responses and new business pitches
• Negotiate and close new agreements, including MSAs, initial spend commitments, and long-term partnerships
• Collaborate cross-functionally with Client Services, Trading, Marketing, Product, and other teams to ensure successful onboarding and early campaign success
• Maintain a disciplined approach to pipeline management and forecasting, with clear visibility into new business performance
• Leverage market insights and competitive intelligence to strengthen positioning and improve win rates

Requirements

• 6–8+ years of experience in digital media or ad tech sales, with a strong emphasis on net new business development
• Demonstrated success in a quota-carrying, acquisition-focused role, consistently exceeding new business targets
• Experience selling programmatic or advertising technology solutions (DSP experience strongly preferred)
• Proven ability to prospect, build pipeline, and close high-value deals from scratch
• Strong executive presence and ability to influence senior stakeholders, including C-level decision-makers
• Skilled in managing complex sales cycles, including negotiation and contract processes
• Highly strategic and analytical, with strong commercial and problem-solving skills
• Established network within brands or agencies is a plus
• Self-motivated and driven, with a hunter mentality and bias toward action
• Naturally curious, collaborative, and energized by building something from the ground up

Tech stack