AdTechTalent
Product4 days agoOn-site

Merkle

Braze Development Manager

Brazemarketing automationSDKAPILiquiddigital marketingsolution architecturecustomer experienceproject managementpublic speakingSalesforce Marketing CloudGoogle Tag ManagerMarTech

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Lead

Years experience

5-10

Location

Bengaluru, India

Full job description

Lead Solutions Architect role requiring 8+ years experience with at least 3-4 years in Braze and 4 years in implementation. Responsibilities include designing and managing full Braze implementation and configuration, working with clients to define use cases and requirements, documenting technical requirements, serving as technical liaison, developing platform code, architecting integrations for data ingestion and campaign activation, conducting training and presentations, assisting pre-sales, and managing project life cycles. Must have Braze certification, deep knowledge of internet technologies, digital marketing KPIs, excellent communication skills, and ability to work across multiple projects. Good to have knowledge of other marketing automation platforms, tag management systems, and MarTech industry challenges. Work hours aligned with client time zones including IST, GMT, EST, and ANZ.

What you'll do

  • Design and manage complete implementation and configuration for Braze including SDK implementation, API usage, creating app groups, segments, campaigns, canvas content cards, and currents
  • Work with clients during discovery phase to develop use cases and implementation requirements
  • Document technical requirements for solution design and implementation
  • Serve as technical liaison and consultant for client web and app developers and engineers
  • Develop necessary code within the platform
  • Architect and implement tags, SDKs, API connections, and other connectors for data ingestion and campaign activation across digital channels
  • Conduct training, deliver presentations, and lead meetings with clients and partners
  • Assist with pre-sales process, meet potential clients, understand requirements and translate into proposals or Statements of Work
  • Manage project life cycles of digital solutions including scoping, milestone planning, KPI setting, and delivery

Requirements

  • 3-5 years experience working with Braze
  • Braze certification
  • Experience working with clients on data, segmentation, and customer experience in marketing automation
  • Deep knowledge of Internet technologies and system integration
  • Understanding of digital advertising and digital marketing KPIs and metrics
  • Experience collaborating and negotiating solution architecture and design with platform architects
  • Excellent written and verbal communication skills
  • Comfortable speaking in public and interacting with C-level executives, marketers, web developers, engineers, analysts and ad agencies
  • Ability to work across multiple projects
  • Fluent in English (written and verbal)

Tech stack

BrazeSDKAPIsLiquidweb programmingAPI integrationsETL configurationmobile SDKsSalesforce Marketing CloudGoogle Tag Manager

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