AdTechTalent
Marketing1 month agoOn-site

The Trade Desk

Brand Marketing Manager

brand marketingintegrated marketingad techevent executionstorytellingmarketing strategyautomotiveentertainmentAsanaSalesforcethought leadershipcampaign management

Key details

Salary

$85K – $156K

Employment type

Full-time

Seniority

Senior

Years experience

5-10

Location

Los Angeles, United States

Full job description

The Trade Desk seeks a senior Brand Marketing professional with 5-10 years of experience in brand or integrated marketing, preferably with exposure to ad tech. The role involves creating narratives to illustrate company value, developing go-to-market strategies focused on automotive and entertainment sectors, collaborating cross-functionally to execute integrated campaigns, leading thought leadership content, tracking marketing KPIs, supporting event execution, managing sponsorships, and contributing to team culture. Requires experience with Asana and Salesforce, strong storytelling and stakeholder management skills, and ability to work autonomously in fast-paced environments. Benefits include comprehensive healthcare, retirement plans, disability coverage, life insurance, tuition reimbursement, parental leave, paid time off, stock purchase plans, and variable incentives. Base salary range is $85,300 to $156,400 USD. Location: Los Angeles, California.

What you'll do

  • Create compelling narratives illustrating The Trade Desk’s value for brands and agencies
  • Develop and execute go-to-market strategies engaging clients across categories, focusing on automotive and entertainment
  • Build strong relationships with commercial stakeholders including Business Development and Client Services
  • Collaborate with Research, Digital Marketing, Events, Strategic Positioning, Social, Creative, and PR teams to roll out integrated campaigns
  • Lead content development for thought leadership initiatives such as reports, discussion guides, and speaking opportunities
  • Track marketing performance through key KPIs to optimize efforts
  • Support execution of key tentpole events and conferences with Events and Sales teams
  • Manage industry sponsorships and partner activations from contract to execution ensuring brand consistency
  • Contribute to Brand Marketing team culture of innovation, creativity, and continuous improvement
  • Lead comprehensive marketing campaigns across North America with opportunity to shape global strategy

Requirements

  • 5–10 years of progressive experience in business or marketing roles
  • Minimum 5 years of experience in brand marketing, integrated marketing, or related roles
  • Exposure and foundational knowledge to the ad tech landscape
  • Familiarity with advertising conference landscape and event execution
  • Proven experience in executive-facing roles with ability to influence senior stakeholders
  • Strategic storytelling skills to translate complex concepts into clear narratives
  • Ability to engage cross-functional teams effectively
  • Comfort managing multiple projects with autonomy
  • Ability to work in fast-paced, high-pressure environments and navigate ambiguity
  • Experience with productivity and sales tracking tools, particularly Asana and Salesforce
  • Curiosity, creativity, and motivation to grow with a dynamic team

Tech stack

AsanaSalesforce

Benefits

Comprehensive healthcare (medical, dental, vision) with premiums paid in full for employees and dependentsRetirement benefits including 401k plan and company matchShort and long-term disability coverageBasic life insuranceWell-being benefitsReimbursement for certain tuition expensesParental leaveSick time of 1 hour per 30 hours workedVacation time up to 120 hours in first year and 160 hours thereafterAround 13 paid holidays per yearEmployee Stock Purchase Plan with discounted stock purchaseVariable compensation-based incentives and commissions depending on roleStock-based compensation grants based on company and individual performance

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