Audience Platform Lead

What you'll do

• Lead end-to-end architecture and implementation of AEP solutions including data ingestion, XDM modelling, identity graph, and Real-Time CDP
• Design, build, and govern omnichannel customer journeys and triggered campaigns in AJO including email, SMS, push, in-app, and web channels
• Configure and manage AJO Decisioning to deliver personalised offers and content across touchpoints
• Define and enforce AEP data governance standards – schemas, datasets, data usage policies (DULE), and consent frameworks
• Oversee AEP data ingestion pipelines (batch via SFTP/S3 and streaming via HTTP API / Kafka) ensuring data quality and SLA adherence
• Lead audience strategy – design segmentation logic, manage audience lifecycles, and configure activations to downstream destinations
• Collaborate with marketing, analytics, and product teams to translate business use cases into AEP/AJO technical solutions
• Conduct code reviews, mentor engineers, and enforce platform best practices across the team
• Manage AEP Sandboxes, package and promote configurations across environments (Dev, Stage, Production)
• Evaluate and implement AEP / AJO upgrades, new features, and integrations with the broader Adobe Experience Cloud
• Ensure compliance with GDPR, CCPA, and other data privacy regulations within the AEP data architecture
• Troubleshoot complex issues across data flows, journey failures, API integrations, and activation channels
• Contribute to roadmap planning and continuous improvement of the AEP/AJO platform infrastructure

Requirements

• Hands-on expertise in Adobe Journey Optimizer (journey design, campaign orchestration, decisioning, message execution)
• Deep experience with Adobe Experience Platform (Real-Time CDP, data ingestion, XDM schema design, Real-Time Customer Profile)
• Proficiency in AEP identity resolution (Identity Graph), audience segmentation using Segment Builder and Profile Query Language (PQL)
• Strong experience with AEP Data Collection (Launch/Tags), Web SDK, and Mobile SDK for event capture
• Expertise in AEP Destinations – configuring activation to paid media, CRM, email, and custom endpoints
• Advanced API skills – AEP APIs (Catalog, Ingestion, Segmentation, Flow Service) and AJO APIs for programmatic journey management
• Proficiency in Python or JavaScript for data transformation, automation, and scripting
• Experience with cloud platforms (AWS, GCP, or Azure) and big data / streaming technologies (Kafka, Spark)
• Good to have: Experience with AJO Decisioning / Offer Decisioning for personalised offer delivery
• Familiarity with Customer Journey Analytics for cross-channel reporting and attribution
• Knowledge of Adobe Analytics integration with AEP and AJO
• Experience with AEP Data Distillery (Query Service / PSQL)
• Exposure to composable CDP concepts and reverse ETL tools (e.g., Hightouch, Census)
• Understanding of data privacy regulations (GDPR, CCPA) and consent management within AEP
• CI/CD pipelines and DevOps practices for AEP configuration management
• Client-facing experience with stakeholder management and solution presentations
• Bachelor's degree in Engineering (Computer Science, Data, IT) or other fields with good communication and analytical skills
• Preferred certifications: AD0-E607, AD0-E602, AD0-E600, AD0-E605

Tech stack