Audience Platform Architect

What you'll do

• Design and implement end-to-end customer journey workflows using Adobe Journey Optimizer, including event-triggered, scheduled, and audience-based journeys
• Configure and maintain AJO channel surfaces (Email, SMS, Push, In-App, Web) and ensure proper integration with downstream systems
• Collaborate with senior architects to translate business requirements into AJO-based technical solutions and journey logic
• Build and manage audience segments in AEP Real-Time CDP to power AJO journey entries and campaign targeting
• Define XDM schemas, datasets, and data flow configurations to support journey orchestration use cases
• Develop and manage custom actions and API-based integrations within AJO for connecting external platforms
• Implement offer decisioning and personalization logic using AJO Decision Management
• Conduct technical reviews of journey configurations, ensuring compliance with data governance, privacy regulations (GDPR, CCPA), and platform best practices
• Support QA, UAT, and go-live activities for AJO-based campaign and journey deployments
• Document technical designs, integration specifications, and operational runbooks for AJO implementations
• Monitor journey performance, troubleshoot issues in data flows and channel deliverability, and optimize based on analytics
• Contribute to knowledge sharing, internal enablement sessions, and best practice development for AJO

Requirements

• Hands-on experience with Adobe Journey Optimizer – journey design, campaign orchestration, and event-triggered workflows
• Strong working knowledge of Adobe Experience Platform – Real-Time CDP, Identity Service, Experience Data Model, and Data Flows
• Experience with AJO channel configurations: Email, SMS, Push Notifications, In-App, and Web
• Proficiency in building audience segments, activation rules, and decisioning logic within AJO
• Understanding of event-driven architecture and real-time data streaming (Kafka, Adobe Launch / Tags)
• Experience with REST API integrations for AJO custom actions and external system connectivity
• Working knowledge of JavaScript / HTML for content personalization and offer decisioning
• Familiarity with data ingestion pipelines (batch and streaming) into AEP
• Bachelor's in Engineering with specialization in Computer Science, Data, or IT or graduates from other fields with strong communication, analytical, and problem-solving skills
• AD0-E607 Adobe Journey Optimizer Business Practitioner Professional certification

Tech stack