The Trade Desk is seeking a senior programmatic specialist to manage and mentor Trading Specialists, support trading strategy for the UK business, and lead RTB buying strategies and optimization. Responsibilities include creating growth strategies, improving campaign effectiveness, collaborating with product teams, and developing training materials. Candidates must have hands-on DSP or online ad operations experience, client-facing and team management experience, strong leadership and analytical skills, and proficiency in Excel. Experience with ad exchanges, ad servers, and trafficking CPA/CPC campaigns in RTB environments is required. The role is based in London.
What you'll do
Manage, mentor and work alongside Trading Specialists to grow your dedicated book of business through data-led up and cross-sell
Support the Director of Trading to shape the overall trading strategy for the UK business
Similar jobs
More roles worth a look
Related opportunities based on specialty and working model so candidates can keep momentum.
Work with internal teams to create 12-month growth strategies that help achieve client’s goals and objectives
Lead and create RTB buying strategies, optimization algorithms, and data visualization
Become a leader in best practices for The Trade Desk platform and offer insights on improving campaign effectiveness
Combine data analysis and client feedback to create optimization strategies and provide solutions for complex campaigns
Work closely with Product Management and other cross-functional teams to help define platform features and enhancements
Help build trading best practices, including creating training collateral and internal resources
Work closely with the client services team to develop and execute onboarding plans for customers
Understand and effectively communicate The Trade Desk’s value proposition, technology, processes, and partnerships
Help build the Client Services practice, including developing training material, customer facing assets, and internal resources
Requirements
Experienced specialist within programmatic, hands-on DSP and/or online ad operations experience
Client-facing experience
Team management experience
Strong leadership skills: ability to set and communicate goals, measure accomplishments, hold team accountable, and give useful feedback; delegate and develop; keep people informed, and provide effective coaching
Experience in working with ad exchanges, aggregators, ad servers, and other optimization platforms
Experience in trafficking and optimizing CPA, CPC direct marketing campaigns preferably in an RTB environment
Solid experience in Excel including pivot tables, chart-making, and manipulation of data sets
Experience managing hands on keyboards Traders, Operations, or Activation teams
Outstanding troubleshooting, analytical, and problem-solving abilities
Ability to collaborate cross-functionally in a fast-paced environment
Proven track record of growing accounts by forging strong client relationships and recommending best strategies
Effective time management skills – ability to prioritize and meet deadlines
Self-starter – able to tackle new clients or territories with little guidance
Quick learner – able to rapidly grasp new technology and product change
