Associate Product Marketing Manager

What you'll do

• Go-to-market strategy including target market and competitive research, product positioning, managing product launches, content and messaging strategy, user segmentation and targeted marketing strategies
• Experimentation including defining KPIs and goals, measuring progress and assessing impact, monitoring key customer satisfaction indicators
• Product adoption and growth including onboarding customers, user engagement strategy and execution, iterative testing and product improvisation, consumer journey optimization, re-engagement strategies
• Team building and management including building and managing a team, monitoring performance and planning goal-setting, defining processes and roles, mentoring and training employees
• Monetisation including driving monetisation strategy with a customer centric approach, identifying new revenue sources and optimizing existing ones, maximizing user lifetime value

Requirements

• 2-6+ years of overall work experience
• 2-5+ years of relevant experience in marketing/product/online customer success in a technology company or startup
• Ability to collaborate and build relationships and influence decisions at multiple levels of an organization
• Thrives in a robust environment and aligns available resources to a common goal
• Passion for technology and a keen eye to identify opportunity in an ever-changing landscape
• Strong analytical skills geared towards iterative solution of user problems based with data
• Proactive approach to problem solving and navigating ambiguity and complexity
• Quick thinker who can derive actionable insights based on available information
• Expert communicator who can lead and manage relationships across organizational boundaries and vendor relationships

Benefits