AppLovin is hiring an Associate Product Manager to lead initiatives across the Ads organization. The role involves product strategy, analytics, and engineering ownership across the ads portfolio including Ads Manager, creative workflows, mobile app install, ecommerce, CTV, measurement, and partnerships. Responsibilities include designing advertiser experiences, managing pilot programs, analyzing ad performance, defining success metrics, building SQL analyses, identifying product gaps, launching integrations, and collaborating with cross-functional teams. Candidates should have a bachelor's degree in a quantitative field, 2-4 years experience in product or related fields, strong SQL and Python skills, analytical problem-solving ability, and strong communication skills. Benefits include medical, dental, vision, life, disability insurance, 401(k), unlimited discretionary time off, paid holidays, and sick leave. Salary range is $111,000 to $167,000 USD. Location: Palo Alto, California.
What you'll do
Design and launch new advertiser experiences across ads products including creative-first workflows, campaign management tools, and new ad formats
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Own advertiser pilot programs by identifying early adopters, coordinating feedback across Product, Engineering, Design, and Client Strategy teams, and measuring uplift in key KPIs
Experiment with ad experience formats and analyze performance data to determine what drives better outcomes
Define success metrics and evaluate product performance through experimentation and A/B testing
Build analyses using SQL to understand advertiser behavior, product usage, campaign performance, and revenue impact
Identify product gaps and growth opportunities, develop product recommendations, and influence roadmap decisions through data, customer feedback, and market insights
Help scope and launch integrations with third-party measurement, attribution, and ecommerce platforms
Partner with Engineering, Product Design, Business Development, and Growth teams to drive initiatives from concept through launch including ideation, scoping, prototyping, QA testing, client feedback, and post-launch measurement
Monitor key business metrics, investigate performance trends, and develop recommendations that influence product strategy
Requirements
Bachelor's degree or higher in Engineering, Computer Science, Economics, Finance, Statistics, Mathematics, Business Analytics, or a related quantitative field
2–4 years of post-graduation experience in product, business operations and analytics, management consulting, investment banking, or investing
Strong SQL skills
Proficiency in at least one scripting language (Python strongly preferred)
Ability to independently scope ambiguous problems, design analyses, synthesize findings, and present recommendations
Strong track record of driving measurable business impact through data-driven decision making
Highly analytical with excellent problem-solving skills and business judgment
Comfortable operating in a fast-paced environment with significant ownership and autonomy
Strong communicator who can influence both technical and non-technical stakeholders
Naturally curious, proactive, and motivated by solving complex business problems
Tech stack
SQLPython
Benefits
Medical, Dental, Vision, Life, Disability insurance401(k) Retirement PlanUnlimited Discretionary Time Off10 paid holidays per year80 hours paid sick leave per year
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