Associate Manager

What you'll do

• Manage full-chain performance advertising strategies on major media platforms such as Douyin/JuLiang Engine, Tencent Ads, Xiaohongshu, Baidu
• Responsible for overall budget allocation logic and cross-platform coordination strategies to achieve brand business goals
• Use DataStudio, Excel (Power Query/Pivot) or BI tools to convert data into business insights
• Lead weekly/monthly/quarterly and final reports, providing strategic advice on causes and next steps to clients
• Lead creative material strategy based on advertising data, provide meaningful briefs to creative teams, establish material testing and iteration framework to improve click and conversion efficiency
• Act as core strategy contact, lead weekly/monthly reports and annual/quarterly strategy planning
• Provide forward-looking media investment advice and resource allocation plans through competitor monitoring and industry trend analysis
• Supervise and guide junior analysts or interns, ensure quality control of account operations
• Optimize internal workflows to improve team efficiency
• Complete other management tasks assigned by direct manager

Requirements

• 4 years or more experience in performance advertising
• Successful experience managing large budgets
• Strong logical thinking and consulting mindset
• Ability to extract clear strategic narratives from fragmented data
• Data analysis and automation reporting skills
• PPT presentation skills
• English proficiency CET-6 or above
• Bachelor degree or above

Tech stack