Associate Director - Sales role based in Mumbai. Lead agency sales for the West region, driving revenue growth and acquiring new agency partnerships. Requires 12+ years in AdTech, programmatic advertising, digital media, or mobile advertising with strong agency relationships. Responsibilities include regional sales leadership, new business acquisition, agency relationship management, revenue growth, GTM strategy development, programmatic and omnichannel solution adoption, consultative selling, strategic partnerships, team leadership, performance management, cross-functional collaboration, business strategy contribution, and market intelligence monitoring.
What you'll do
Own and drive agency sales for the West region, consistently achieving quarterly and annual revenue targets
Identify, prospect, and acquire new business opportunities across leading media agencies, independent agencies, and strategic agency networks
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Build and strengthen senior-level relationships with agency leadership, business heads, digital and programmatic leads, media planners, and key decision-makers
Expand share of wallet within existing agency partnerships through strategic account planning, upselling, and cross-selling
Develop and execute regional sales and GTM strategies aligned with overall business objectives
Drive adoption of mediasmart's advertising solutions across mobile, Connected TV (CTV), and other relevant digital channels
Act as a trusted strategic partner to agencies by providing market intelligence, audience insights, campaign recommendations, and data-driven advertising solutions
Establish long-term agency relationships through joint business planning, strategic collaborations, and business reviews
Lead, coach, and mentor sales managers and executives, fostering a culture of performance, accountability, and collaboration
Set clear sales objectives, monitor pipelines, conduct regular performance reviews, and support team development and succession planning
Work closely with account management, campaign operations, product, and other internal teams to ensure seamless delivery and client satisfaction
Represent the West region in leadership forums and contribute to national sales strategy, revenue forecasting, and business planning
Monitor competitive developments, emerging AdTech trends, agency movements, and market opportunities to proactively shape sales strategies
Requirements
12+ years of experience in AdTech, Digital Media, Programmatic Advertising, Mobile Advertising, or related industries
Proven track record of agency sales leadership, revenue generation, and new business acquisition
Strong established relationships with leading media agencies, agency networks, programmatic teams, and senior decision-makers across the West region
Experience in managing, mentoring, and scaling high-performing sales teams
Strong understanding of the programmatic advertising ecosystem, DSPs, mobile advertising, CTV, performance marketing, and branding solutions
Experience working with agency trading desks, programmatic buying teams, and digital media planners
Demonstrated ability to develop and execute regional GTM strategies and achieve ambitious revenue targets
Strong consultative selling, negotiation, presentation, and stakeholder management skills
Excellent commercial acumen with the ability to identify strategic growth opportunities and build long-term partnerships
Entrepreneurial mindset with a hunter approach, strong ownership, and a results-oriented attitude
Excellent written and verbal communication skills, with the ability to engage and influence senior stakeholders
Tech stack
AdTechProgrammatic AdvertisingDigital MediaMobile AdvertisingConnected TV (CTV)Omnichannel AdvertisingDSPsPerformance MarketingBranding Solutions
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