Associate Director, CRM Development at TripleLift | AdTechTalent
Product1 month agoOn-site
TripleLift
Associate Director, CRM Development
SalesforceApexLightning Web ComponentsCRMAIautomationSalesforce AdministrationOutreachGongMediaRadarSnowflakeOmniplatform architecturerevenue operationstechnical leadership
Key details
Salary
$140K – $170K
Employment type
Full-time
Seniority
Director
Years experience
5-10
Location
Chicago, United States; Detroit, United States; Toronto, Canada
Full job description
The Associate Director, CRM Development will lead a multi-phase overhaul of TripleLift's Salesforce architecture, including system redesign, process modernization, and AI/automation integration in sales and revenue workflows. Responsibilities include end-to-end Salesforce development (custom objects, Apex, LWC, flows, validation rules), managing integrations with GTM tools (Outreach, Gong, MediaRadar), and representing CRM strategy with senior leadership. The role requires partnering with Revenue Operations, Sales, IT, and BI/Data teams to align technical solutions with business strategy and ensure data quality and governance. The position includes managing at least one direct report and setting technical standards for the CRM/tech team. Requirements include a bachelor's degree in a relevant field, 5+ years of Salesforce development experience, Salesforce Administration certification, and demonstrated leadership in system architecture and stakeholder advising. Benefits include medical, dental, vision plans, flexible PTO, and 401k with employer match. Salary range is $140,000 to $170,000 USD.
What you'll do
Lead a major, ground-up revamp of TripleLift's Salesforce architecture (12-18 months), setting technical vision and managing the initiative from scoping through delivery
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Chicago, United States; Detroit, United States; Toronto, Canada
Full-time
Own end-to-end Salesforce development, including custom objects, Apex, Lightning Web Components (LWC), flows, validation rules, and platform configuration across Sales & Service Cloud and integrated products
Architect and lead the introduction of AI and automation capabilities into core sales, revenue, and CRM workflows
Architect, build, and maintain integrations between Salesforce and the broader GTM tech stack including Outreach, Gong, MediaRadar, and other revenue-facing tools
Represent CRM/GTM systems strategy in high-level conversations with Sales and Revenue leadership, advising on process change, tooling decisions, and platform roadmap
Partner with Revenue Operations and Sales leadership to translate business strategy into scalable technical solutions, managing the full development lifecycle from scoping through deployment
Govern data quality and integrity across the GTM stack, establishing standards for hygiene, deduplication, and taxonomy supporting accurate reporting and forecasting
Evaluate, implement, and optimize new GTM technologies, serving as internal subject matter expert on tool selection, vendor management, and platform roadmap
Partner with BI/Data and IT teams to connect CRM infrastructure to downstream reporting tools (e.g., Snowflake, Omni) and support enterprise-wide data initiatives
Lead and mentor a direct report and eventually a broader CRM/tech team, setting technical standards and best practices
Requirements
Bachelor's degree in Computer Science, Information Systems, Business, or a related field
5+ years of hands-on Salesforce development experience, including custom objects, Apex, Lightning Web Components (LWC), flows, and REST/SOAP API integrations
Salesforce Administration required
Demonstrated leadership experience, including managing direct reports, leading large-scale system architecture or platform migration projects, and advising senior stakeholders on technical strategy
Tech stack
SalesforceApexLightning Web ComponentsFlowsValidation RulesSalesforce AdministrationREST APISOAP APIOutreachGongMediaRadarSnowflakeOmni
Benefits
Medical, Dental & Vision PlansFlexible PTO401k with employer match
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