Associate Director, CRM Development at TripleLift | AdTechTalent
Product1 month agoOn-site
TripleLift
Associate Director, CRM Development
SalesforceApexLightning Web ComponentsLWCCRMAIautomationSalesforce AdministrationREST APISOAP APIOutreachGongMediaRadarSnowflakeOmnirevenue operationsplatform architecturetechnical leadership
Key details
Salary
$140K – $180K
Employment type
Full-time
Seniority
Director
Years experience
5-10
Location
New York, US
Full job description
The Associate Director, CRM Development will lead a multi-phase overhaul of TripleLift's Salesforce architecture, including system redesign, process modernization, and AI/automation integration in sales and revenue workflows. Responsibilities include Salesforce development (custom objects, Apex, LWC, flows, validation rules), platform governance, integration with GTM tools (Outreach, Gong, MediaRadar), data quality governance, and collaboration with Revenue Operations, Sales, IT, and BI/Data teams. The role requires 5+ years of Salesforce development experience, Salesforce Administration certification, leadership experience managing direct reports and large-scale projects, and a bachelor's degree in a related field. Benefits include medical, dental, vision plans, flexible PTO, and 401k with employer match. Salary range is $140,000 to $180,000 USD.
What you'll do
Lead a major, ground-up revamp of TripleLift's Salesforce architecture (estimated 12-18 months), setting technical vision and managing the initiative from scoping through delivery
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Architect, build, and maintain integrations between Salesforce and the broader GTM tech stack including Outreach, Gong, MediaRadar, and other revenue-facing tools, ensuring clean, reliable data flow across systems
Represent CRM/GTM systems strategy in high-level conversations with Sales and Revenue leadership, advising on process change, tooling decisions, and platform roadmap
Partner with Revenue Operations and Sales leadership to translate business strategy into scalable technical solutions, managing the full development lifecycle from scoping through deployment
Govern data quality and integrity across the GTM stack, establishing standards for hygiene, deduplication, and taxonomy that support accurate reporting and forecasting
Evaluate, implement, and optimize new GTM technologies, serving as the internal subject matter expert on tool selection, vendor management, and platform roadmap
Partner with BI/Data and IT teams to connect CRM infrastructure to downstream reporting tools (e.g., Snowflake, Omni) and support enterprise-wide data initiatives
Lead and mentor a direct report (and, over time, a broader CRM/tech team), setting technical standards and best practices for the function
Requirements
Bachelor's degree in Computer Science, Information Systems, Business, or a related field
5+ years of hands-on Salesforce development experience, including custom objects, Apex, Lightning Web Components (LWC), flows, and REST/SOAP API integrations
Salesforce Administration required
Demonstrated leadership experience, including managing direct reports, leading large-scale system architecture or platform migration projects, and advising senior stakeholders on technical strategy
Tech stack
SalesforceApexLightning Web ComponentsLWCSalesforce AdministrationREST APISOAP APIOutreachGongMediaRadarSnowflakeOmniAIAutomation
Benefits
Medical, Dental & Vision PlansFlexible PTO401k with employer match
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