AdTechTalent
Sales1 month agoOn-site

The Trade Desk

Associate Business Development Director

digital advertisingprogrammaticsalesbusiness developmentclient relationshipsnegotiationC-level communicationadvertising ecosystemstrategic partnerships

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

5-10

Location

Hong Kong

Full job description

The Trade Desk is seeking an Associate Business Development Director in Hong Kong with 8-10+ years of experience in digital advertising sales, preferably in programmatic environments. The role involves building and managing strategic partnerships with key advertisers and senior leaders at agencies, collaborating across teams, communicating platform value, leading RFP responses, negotiating contracts, and identifying growth opportunities. Candidates must have strong communication, negotiation, and quantitative skills, experience with the advertising ecosystem, and proficiency in English and Cantonese.

What you'll do

  • Establish strategic partnership and frameworks with key advertisers
  • Acquire, build, and cultivate relationships with senior leaders at advertising agencies
  • Work collaboratively with commercial, legal, account management, trading, data and inventory partnerships, and TAM teams to cultivate and grow accounts
  • Communicate the value of The Trade Desk media buying platform by presenting core value proposition tailored to audience needs
  • Establish strategic frameworks to encourage testing of innovative product releases with senior leadership, product, and engineering
  • Lead responses to RFPs or new client opportunities, including qualification and win strategy
  • Prospect and negotiate new MSAs (partnership contracts) and JBPs (Joint Business Plans) with key advertisers
  • Coordinate with global counterparts to share learnings and avoid pitfalls
  • Work closely with product, marketing, and revenue teams to optimize efforts related to company-wide goals
  • Identify and close strategic up-selling opportunities by understanding client business needs and translating The Trade Desk's value
  • Identify and develop unique selling propositions and differentiators using market and competitor knowledge
  • Accurately manage and communicate monthly forecasts and pipeline
  • Contribute to The Trade Desk culture by bringing your full self

Requirements

  • 8-10+ years of experience in digital advertising sales, managing senior relationships, ideally within a programmatic environment
  • Experience with advertising ecosystem; advertisers, online publishers, ad network, ad exchange, and agency dynamics
  • Experience with creating annual business plans and conducting business reviews
  • Excellent collaboration skills to work with individuals in varying teams with differing priorities
  • Programmatic platform sales experience highly preferred
  • Strong communication skills with the ability to speak with C-level clients
  • Ability to deconstruct complex topics and translate them to audiences in a digestible way
  • Strong quantitative skills and negotiation ability
  • Passion and curiosity for the programmatic space and desire to build industry knowledge
  • Consistent strive for excellence
  • Proven track record of exceeding revenue expectations
  • Proficient in English and Cantonese

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