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Associate Campaign Manager
Pune, India•4 months ago
ad opsprogrammaticcampaign management
Ad Ops6 months agoOn-site
Affle
Assitant Manager - Meta Operations, Ultra
Meta AdsFacebook AdsInstagram Adsperformance marketingad operationsA/B testingcampaign optimizationCPAROASCTRPixelsSDKsconversion APIsadtech
Key details
Salary
Not specified
Employment type
Full-time
Seniority
Mid-level
Years experience
3-5
Location
Gurugram, India
Full job description
Assistant Manager Meta Operations role responsible for leading campaign strategy, execution, and optimization on Meta platforms (Facebook & Instagram). Key duties include managing end-to-end Meta Ads campaigns, optimizing for CPA, ROAS, CTR, and conversions, conducting A/B testing, implementing best practices in bidding, audience segmentation, creatives, and funnel tracking, monitoring performance dashboards, collaborating with analytics teams, and acting as operational contact for sales and account teams. Requires 4-7 years experience in performance marketing/ad operations, expertise with Meta Ads Manager, knowledge of tracking tools (Pixels, SDKs, conversion APIs), and preferred experience in adtech, agency, or digital media environments. Location: Gurugram, Haryana, India.
What you'll do
- Own end-to-end execution of Meta Ads campaigns across performance and brand objectives
- Design, launch, monitor, and optimize campaigns to meet CPA, ROAS, CTR, and conversion targets
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