Assistant Manager – Meta Operations role to manage campaign strategy, execution, optimization, and performance across Meta platforms (Facebook & Instagram). Responsibilities include end-to-end Meta Ads campaign management, performance optimization, client account management, A/B testing, audience experimentation, and collaboration with internal teams for measurement and reporting. Requires 4-7 years experience in performance marketing, ad operations, or digital advertising, with strong expertise in Meta Ads Manager, campaign optimization, tracking technologies (Meta Pixel, SDKs, CAPI), and client management. Knowledge of Google Ads is a plus. Location: Gurugram, Haryana, India.
What you'll do
Own the end-to-end execution and management of Meta Ads campaigns across performance and brand objectives
Design, launch, monitor, and optimize campaigns to achieve key performance metrics including CPA, ROAS, CTR, and conversions
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Requirements
4–7 years of experience in Performance Marketing, Ad Operations, Paid Media, or Digital Advertising
Hands-on experience working with DTC brands, with a strong understanding of DTC performance marketing, conversion funnels, customer acquisition, and revenue-driven campaign objectives
Deep hands-on expertise with Meta Ads Manager and campaign management
Strong understanding of campaign setup, optimization, bidding, audience targeting, and performance measurement
Experience in Account Management and Client Management, including managing client relationships, understanding business objectives, communicating performance, and handling client requirements
Strong knowledge of performance metrics such as CPA, ROAS, CTR, CPC, CPM, and conversion rate
Good understanding of tracking and measurement technologies including Meta Pixel, SDKs, Conversion API (CAPI), and event tracking
Hands-on understanding of MMP and third-party integrations, including implementation, troubleshooting, event mapping, attribution, and data validation
Experience in AdTech, digital media, performance marketing agencies, or advertising platforms is preferred
Strong analytical, problem-solving, and stakeholder-management skills
Ability to work in a fast-paced, performance-driven environment with multiple campaigns and stakeholders
Knowledge of Google Ads and campaign management is an added advantage
Tech stack
Meta Ads ManagerFacebook AdsInstagram AdsMeta PixelSDKsConversion API (CAPI)MMPGoogle Ads
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