Assistant Manager, Data Operations at Affle | AdTechTalent
Ad Ops1 month agoOn-site
Affle
Assistant Manager, Data Operations
mobile performance marketingpublisher managementCPICPACPTCPFTCPRAppsFlyerAdjustBranchKochavaadtechmobile advertisingprogrammaticcampaign optimizationfraud preventionmedia buying
Key details
Salary
Not specified
Employment type
Full-time
Seniority
Mid-level
Years experience
3-5
Location
Gurugram, India
Full job description
Assistant Manager – Data Operations responsible for managing publisher partnerships and executing mobile performance campaigns. Tasks include identifying and onboarding publishers, optimizing campaign performance, ensuring traffic quality, and collaborating with cross-functional teams. Manage mobile user acquisition campaigns across CPI, CPT, CPFT, and CPR models. Monitor campaign KPIs, analyze data, manage budgets and P&L, and provide performance insights. Act as primary contact for publishers, ensure compliance with fraud prevention and quality standards, and stay updated on industry trends and regulations. Requires 2-4 years experience in mobile performance marketing or related fields, strong understanding of performance marketing models, hands-on experience with mobile attribution platforms (AppsFlyer, Adjust, Branch, Kochava), analytical skills, and good communication abilities.
What you'll do
Identify, engage, negotiate, and onboard premium publishers, app developers, and direct media partners across India to support high-volume CPI and CPA campaigns
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Build and nurture long-term relationships with publisher partners to drive consistent scale and performance
Manage a portfolio of Mobile User Acquisition campaigns across multiple pricing models, including CPI, CPT, CPFT, and CPR
Ensure seamless campaign execution by working closely with internal and external stakeholders
Monitor campaign performance against client KPIs and optimize traffic quality, conversion rates, and ROI
Analyze campaign data, manage budgets and P&L, and provide regular performance insights to maximize campaign effectiveness
Act as the primary point of contact for publisher partners, ensuring timely communication, issue resolution, and regular business reviews
Monitor traffic quality, identify performance gaps, and implement corrective actions to improve campaign outcomes
Ensure traffic quality by adhering to fraud prevention and compliance standards
Stay updated on industry trends, attribution platforms, privacy regulations, and the evolving mobile advertising ecosystem to identify new growth opportunities
Requirements
2–4 years of experience in Mobile Performance Marketing, Media Buying, Publisher Management, or Performance Marketing
Strong understanding of performance marketing models including CPI, CPT, CPFT, and CPR
Hands-on experience with mobile attribution platforms such as AppsFlyer, Adjust, Branch, Kochava, or similar tracking tools
Strong analytical skills with the ability to interpret campaign performance, optimize traffic quality, and derive actionable insights
Good understanding of publisher compliance, fraud prevention, traffic validation, and campaign quality standards
Excellent communication and stakeholder management skills with the ability to manage multiple publisher relationships
Prior experience within the AdTech, Mobile Advertising, or Programmatic ecosystem is an added advantage
Exposure to the domestic mobile advertising market is preferred
