AdTechTalent
Programmatic4 days agoOn-site

Raptive

Analyst, Programmatic Advertising

programmaticSSPDSPdigital marketingmedia buyingad operationsExcelanalyticsrevenue optimizationyield analytics

Key details

Salary

$70K – $90K

Employment type

Full-time

Seniority

Mid-level

Years experience

3-5

Location

New York, New York, United States

Full job description

Raptive seeks an Analyst, Programmatic Advertising to optimize revenue and yield analytics across SSP partners for Enterprise publishers. Responsibilities include implementing ad stack integrations, monitoring bidder health, managing programmatic media integrations, tracking data discrepancies, supporting in-app products, and collaborating with tech, data science, and publisher teams. Requires Bachelor's degree or 3+ years experience, strong communication, background in digital marketing/media buying, knowledge of programmatic industry (SSPs, DSPs, exchanges), proficiency in MS Excel, strong analytical skills, detail orientation, and quick learning. Ad operations knowledge is a plus. Location: New York, NY. Salary range: $70,000-$90,000.

What you'll do

  • Implement Raptive’s ad stack on high-volume, outcomes-oriented Enterprise publishers, working closely with SSP partners to go live and monetize efficiently
  • Understand the health of bidder partners to optimize, troubleshoot, and surface new revenue opportunities for Enterprise publishers
  • Manage programmatic media integrations from implementation to monitoring and optimization
  • Monitor discrepancies between first and third party data; internalize reporting to track trends and issues for internal and external clients
  • Provide support and assistance to a new in-app product line as needed
  • Collaborate across multiple teams (tech, data science, publisher-facing) to ensure best services for publishers

Requirements

  • Bachelor’s Degree and/or 3+ years related experience
  • Exceptional communication skills, both written and oral
  • Background in digital marketing and/or media buying
  • Understanding of the programmatic digital media industry (SSPs, DSPs, exchanges)
  • Strong knowledge of MS Excel
  • Strong analytical skills and ability to recognize trends
  • Extremely detail-oriented, organized and process-driven
  • Quick learner who loves to pick up new tools/skills
  • Ad operations knowledge a plus

Tech stack

SSPDSPexchangesMS Excel

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