AppLovin is hiring an Agency Development Lead to build and manage partnerships with independent agencies in North America. The role involves owning full-cycle sales opportunities, building pipelines, leading joint business planning, and expanding agency partnerships. Candidates must have 10+ years in digital advertising with agency development or sales experience, strong relationships with North American agencies, and excellent communication and negotiation skills. Responsibilities include managing agency relationships, designing enablement programs, driving co-marketing initiatives, and mentoring team members. Benefits include equity eligibility, comprehensive health insurance, 401(k), unlimited discretionary time off, paid holidays, and sick leave. Salary range is $202,500 to $247,500 USD. Location: Los Angeles, California.
What you'll do
Own full-cycle sales opportunities across North American independent agency prospects and existing partners, building trusted relationships with senior agency leadership, pod leads and media buyers that lead to multi-client activation and durable revenue growth
Similar jobs
More roles worth a look
Related opportunities based on specialty and working model so candidates can keep momentum.
Build and manage a strong pipeline of qualified agency partner opportunities through strategic account planning, targeted prospecting, executive referrals, inbound demand and industry events and conferences
Lead joint business planning conversations with agency partners to understand their client portfolio, commercial priorities, media planning process and practice areas where AppLovin Ads can play a role in driving their broader growth strategy
Partner closely with Agency Success Managers and cross-functional teams to ensure new agencies and their clients launch successfully on the platform
Expand agency partnerships by identifying and activating net-new clients within their roster, working alongside Agency Success Managers who own growth of clients already spending on the platform
Serve as the trusted primary point of contact, escalation point and thought leader for your agencies
Design and deliver scaled enablement programs, including trainings, workshops, certifications and roadshows, that build agency fluency in AppLovin Ads and in performance best practices for creative, measurement and campaign setup
Partner with the Consumer Business Development team to connect agency relationships to direct brand opportunities, ensuring a coordinated experience for both agency and brand partners
Drive co-marketing, thought leadership and case study programs with agency partners to establish AppLovin as the best full-funnel performance advertising channel opportunity in the market
Bring the voice of the agency to AppLovin by translating partner feedback, competitive intelligence and market trends into prioritized business cases that inform the product roadmap and agency offering
Represent AppLovin at industry events, agency summits and executive briefings
Mentor and develop Agency Partnerships team members, raise the bar on best practices and playbooks and help build the team as the channel grows
Requirements
10+ years of experience in digital advertising, with significant experience in agency development, agency sales or agency partnerships at a leading ad tech, paid social, search, e-commerce or technology company
A consistent track record of winning new agency business and expanding existing partnerships for performance-focused products and/or services
Deep understanding of agency operating models, economics and how media planning and channel decisions are made across independent agencies of all sizes
Established network of senior relationships across North American independent agencies
Executive presence and outstanding communication, storytelling, negotiation and presentation skills, with the ability to build credibility from practitioner to C-suite
Strong prospecting and account-planning skills, with the judgment to prioritize the opportunities, relationships and actions most likely to create material growth
Analytical, data-driven operating style, with the ability to manage a high-volume, high-value portfolio of agency relationships
A builder mindset: you thrive in early-stage business settings, operate well with ambiguity and minimal direction and can stand up programs from scratch
