Ad Operations - Mobile Performance

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Full job description

The role involves helping brands, agencies, and advertisers tap untapped audiences via Mobile performance (Mobile/App user acquisition). Work directly with premium supply channels and understand In-App user acquisition. Responsibilities include managing Mobile Performance campaign KPIs, executing campaigns on Mobile App attribution platforms (Appsflyer, Branch.io, Adjust, Kochava, Singular), working with premium supply channels (OEM, Programmatic, P2P Sharing Apps, Keyboard Apps, Direct Apps), analyzing campaign data, optimizing campaigns, managing accounts, generating reports, and ensuring smooth campaign operations to meet revenue goals. Requires minimum 4 years experience in Mobile Performance campaign execution, knowledge of user acquisition lifecycle, and Mobile measurement partners. Additional advantage for knowledge of HTML, CSS, React.js, Python, AI APIs, and ML/AI processing.