AdTechTalent
Programmatic14 months agoOn-site

Xapads Media

Ad Operations Lead – Programmatic (ORTB)

programmaticheader biddingortbrtbpmpsspdspgamamazon uampubmaticbidswitchappnexusrubiconpulsepointfreewheelctvvideodisplayin-appad operations

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Lead

Years experience

5-10

Location

Noida, India

Full job description

Lead – Programmatic Operations (ORTB) role responsible for end-to-end programmatic execution including SSP/DSP integrations, optimizing real-time bidding performance, and coordinating between media buying and sales teams. Responsibilities include ownership of supply integration via Header Bidding, ORTB protocol, RTB/PMP; onboarding SSPs and DSPs; managing ad operations and publisher accounts across CTV, Video, Display, and In-app channels; auditing publisher integrations for data integrity and fraud detection. Requires 6+ years experience with Header Bidding, ORTB, RTB/PMP, expertise in SSPs like GAM and Amazon UAM, and platforms such as PubMatic, BidSwitch, Appnexus, Rubicon, Pulsepoint, Freewheel. Strong leadership skills and proven track record in managing large-scale programmatic operations.

What you'll do

  • Take full ownership of Supply Integration via Header Bidding, ORTB protocol, and RTB/PMP to ensure seamless connectivity
  • Lead the onboarding of SSPs- assessing feasibility, generating Endpoints, Tags, and Feeds with accuracy and efficiency
  • Manage DSP onboarding by verifying compatibility, integration, and overseeing daily operations for key DSPs like PubMatic and BidSwitch
  • Oversee end-to-end Ad Operations and Publisher Account Management across CTV, Video, Display, and In-app channels
  • Regularly audit publisher integrations to ensure data integrity, monitoring fraud detection, fill rates, error resolution, and demand mapping

Requirements

  • Well-versed in monetising on prime SSPs like GAM and Amazon’s UAM
  • Minimum of 6+ years of solid experience with Header Bidding, ORTB protocol, RTB/PMP
  • Strong proficiency in running infrastructure for CTV, Video, and Display monetisation
  • Hands-on experience onboarding Supply Side Platforms via ORTB feeds/endpoints with precision
  • Mandatory expertise with major platforms such as PubMatic, BidSwitch, Appnexus, Rubicon, Pulsepoint, or Freewheel
  • Proven track record of creating and running the infrastructure for running deals via major DSPs
  • Demonstrated leadership skills in managing large-scale programmatic operations with agility and vision

Tech stack

Header BiddingORTB protocolRTBPMPGAMAmazon UAMPubMaticBidSwitchAppnexusRubiconPulsepointFreewheelCTVVideoDisplayIn-app

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