AdTechTalent
Programmatic2 months agoOn-site

Smadex

Ad Operations Analyst

programmaticmobile advertisinguser acquisitionperformance tradingcampaign optimizationdata analysisExcelCPAROASLTVadtechCTV

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Mid-level

Years experience

3-5

Location

Austin, United States

Full job description

Smadex is hiring a mid-level Campaign Analyst for its US team based in Austin, Texas. The role focuses on performance strategy and optimization of mobile user acquisition and re-engagement campaigns using the Smadex platform. Responsibilities include campaign setup, monitoring, troubleshooting, real-time optimization, data analysis, and strategic decision-making to maximize client ROAS and LTV. The analyst will collaborate with Customer Success, Sales, Product, and Engineering teams. Candidates must have at least 2 years of experience in programmatic media buying or performance trading in AdTech, strong data analysis skills (Excel), and excellent communication skills. The position does not require coding, ETL development, or machine learning model engineering. Benefits include medical, dental, vision plans, competitive US market compensation, travel opportunities to Barcelona HQ, and career growth training.

What you'll do

  • Own the setup, monitoring, troubleshooting and real-time optimization of mobile performance campaigns (UA and Re-engagement) across the Smadex platform
  • Independently extract, aggregate, and analyze complex delivery and performance data to proactively identify anomalies, diagnose trends, and synthesize clear, actionable strategic recommendations for account growth
  • Use a hypothesis-driven approach to identify scaling opportunities and mitigate risks, making timely, data-informed decisions utilizing educated assumptions to reach core customer business goals (e.g., retention, specific CPA/ROAS targets, LTV maximization) and seize growth opportunities
  • Serve as the internal technical authority on campaign delivery, ensuring accurate configurations, reliable campaign delivery, and strict adherence to internal policies
  • Conduct initial triage and first-level troubleshooting for all operational issues, including tracking discrepancies or supply connection issues working with Engineering and Data Science if needed on platform-level or core infrastructure escalations
  • Articulate complex optimization strategies and the value generated by the proprietary Smadex technology to internal teams in clear, commercially compelling language
  • Collaborate closely with Customer Success and Sales teams to ensure trading strategies are seamlessly aligned with client expectations and contract fulfillment
  • Synthesize critical performance observations and operational bottlenecks into structured feedback for the Product and Engineering teams, actively contributing to the enhancement of the platform roadmap

Requirements

  • Minimum of 2 years of hands-on experience in programmatic media buying, mobile user acquisition, or performance trading within the AdTech ecosystem
  • Proven record of driving measurable growth and optimizing campaigns based on client-specific KPIs (e.g., CPA, ROAS, LTV)
  • Exceptional data analysis skills, including expert proficiency with advanced data manipulation and reporting in tools such as Excel
  • Demonstrated ability to perform logical, hypothesis-driven problem-solving, making quick, sound decisions under pressure
  • Superior verbal and written communication skills suitable for communicating strategic concepts to commercial and executive stakeholders
  • Strong functional knowledge of key programmatic and mobile advertising concepts

Tech stack

Excelprogrammatic media buyingmobile user acquisitionperformance tradingmobile advertisingCTVmachine learning (conceptual)

Benefits

Be part of a leading, fast-growing, innovative company shaping the future of mobile advertisingJoin a highly motivated and young teamPossibility of traveling to the Barcelona HQ for collaboration and team-building activities after your first yearGreat compensation package tailored to the U.S. marketMedical, dental, and vision benefits plansExposure to leading global app publishers and media partners in the digital advertising industryLearning and training opportunities to grow your career

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