Account Director, Marketplace Demand - Comcast Advertising

What you'll do

• Develop and implement strategies to boost programmatic spend on FreeWheel marketplaces
• Contribute to buy side account strategy and spend growth
• Build relationships with buy side to understand needs from SSP/DSP platforms
• Work with Supply Team to identify inventory monetization opportunities
• Plan, execute, and monitor programmatic deals
• Collaborate with Publisher Managers to improve campaign and inventory package effectiveness
• Track key metrics (STR, eCPM, conversion, customer satisfaction), analyze data, generate reports, and provide actionable insights
• Execute on quantitative and qualitative objectives set by manager
• Collaborate with FreeWheel Supply teams for successful execution of programmatic deals
• Work closely with Inventory Monetization Specialists and Media Partnership to align supply and demand
• Act as main point of contact for Marketplace buyers, build strong relationships, manage expectations, and resolve issues
• Understand and apply company Operating Principles
• Own the customer experience and put customers first
• Be enthusiastic learners and advocates of company technology and products
• Work collaboratively as a team
• Participate in Net Promoter System activities
• Drive results and growth
• Support a culture of inclusion
• Do what is right for colleagues, customers, investors, and communities

Requirements

• Experience in programmatic advertising, digital media, AdTech, or account management, ideally working with agencies, advertisers, DSPs, SSPs, or publishers
• Strong understanding of the programmatic ecosystem, including private marketplaces (PMPs), deal IDs, inventory monetization, and media buying trends
• Proven ability to grow revenue, increase client spend, and identify new business opportunities within existing accounts
• Strong relationship-building and stakeholder management skills, with experience working directly with clients, agencies, and internal teams
• Comfortable analysing data and using performance metrics such as CPM, eCPM, spend, fill rates, and campaign delivery to make recommendations and drive results
• Experience managing and executing programmatic deals, campaign activations, or marketplace initiatives from planning through optimization
• Excellent communication, presentation, and problem-solving skills, with the ability to translate data into actionable insights for clients and partners
• Self-motivated, commercial-minded, and able to work cross-functionally in a fast-paced environment to achieve revenue and growth targets
• Bachelor's Degree or equivalent combination of coursework and experience
• 7-10 years relevant work experience

Tech stack

Benefits