Web Marketing Manager at StackAdapt | AdTechTalent
Marketing3 months agoRemote
StackAdapt
Web Marketing Manager
web marketingcontent strategySEOweb analyticscontent marketingcopywritingUXAIlocalizationB2B SaaSadtechmartechWordPressHubSpotprogrammatic
Key details
Salary
CA$76K – CA$105K
Employment type
Full-time
Seniority
Senior
Years experience
5-10
Location
Canada; United States
Full job description
StackAdapt is seeking a senior Web Marketing Manager to develop and optimize the company website as a key marketing channel. This full-time remote role (Canada and US) requires 5+ years in web content strategy, content marketing, or digital experience. Responsibilities include creating website messaging and content strategies, writing conversion-focused copy, managing web initiatives from concept to launch, collaborating with designers and developers, using analytics and SEO insights to optimize content, supporting reporting, and implementing AI-enabled workflows. Candidates must have strong writing, editorial, project management, SEO, UX, and stakeholder management skills, experience with CMS platforms like WordPress or HubSpot, and curiosity about AI technologies. Benefits include competitive salary ($76,000-$104,500 CAD base), retirement plans, paid time off, health benefits, work from home reimbursements, training, and a supportive culture.
What you'll do
Develop website messaging and content strategies aligned with business goals, audience needs, and campaign objectives
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Write compelling, conversion-focused web copy communicating StackAdapt’s value
Independently own web initiatives from concept through launch including content strategy, stakeholder alignment, copy development, reviews, and optimization
Partner with designers and developers to create new pages and web experiences
Use web analytics, heatmaps, SEO insights, and user behavior data to identify opportunities and optimize website content
Support monthly and quarterly website reporting and execute recommendations based on findings
Shape web experiences balancing brand storytelling, audience education, and conversion goals
Collaborate with regional teams to support multilingual content and localization initiatives
Explore and implement AI-enabled workflows to improve efficiency, content creation, personalization, and web performance
Stay informed on industry trends, emerging technologies, AI innovations, and best practices in content strategy and user experience
Requirements
5+ years of experience in web content strategy, content marketing, web copywriting, or digital experience roles
Exceptional writing and editing skills with strong editorial judgment
Experience leading complex cross-functional projects with multiple stakeholders
Strong understanding of content strategy, information architecture, UX principles, SEO, and conversion-focused content design
Hands-on experience using web analytics and reporting tools to measure performance and inform decision-making
Strong knowledge of SEO principles and how search, content, and user experience work together
Ability to work independently and manage projects from concept through execution with minimal oversight
Strong stakeholder management, communication, and organizational skills
Experience working with CMS platforms such as WordPress or HubSpot
Curiosity about AI and emerging technologies and their application to improve web and content performance
Highly competitive salaryRetirement/401K/Pension Savings globallyCompetitive paid time off packages including birthdays offAccess to a comprehensive mental health care programHealth benefits from day one of employmentWork from home reimbursementsOptional global WeWork membership with hubs in London and TorontoRobust training and onboarding programCoverage and support of personal development initiatives (conferences, courses, books etc.)Access to StackAdapt programmatic courses and certificationsParental leave programFriendly, welcoming, and supportive cultureSocial and team events
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