AdTechTalent
Marketing1 month agoRemote

StackAdapt

Web Marketing Manager

web marketingcontent strategySEOweb analyticsconversion optimizationcontent marketingCMSWordPressHubSpotAI toolsdigital marketingB2B SaaSmartechadtech

Key details

Salary

CA$70K – CA$86K

Employment type

Full-time

Seniority

Senior

Years experience

5-10

Location

Canada

Full job description

StackAdapt seeks a senior Web Marketing Manager to own strategy, execution, and optimization of web experiences to strengthen brand, improve conversion, and support growth. Responsibilities include developing website messaging and content strategies, creating conversion-focused copy, managing web initiatives end-to-end, partnering with design and development teams, optimizing content and user journeys using analytics and SEO insights, supporting reporting, collaborating on localization, and implementing AI workflows. Requires 5+ years in web content strategy or related roles, strong writing and editorial skills, experience leading cross-functional projects, knowledge of SEO, UX, CMS platforms like WordPress or HubSpot, and ability to work independently. Benefits include competitive salary, retirement plans, paid time off, health benefits, work from home reimbursements, training, and a supportive culture. Remote-first role open to candidates in Canada and the US.

What you'll do

  • Develop and evolve website messaging and content strategies aligned with business goals, audience needs, and campaign objectives
  • Create compelling, conversion-focused web copy that simplifies complex concepts and communicates value clearly
  • Translate business objectives, customer insights, and audience needs into high-performing web experiences
  • Independently own web initiatives from concept through launch including content strategy, stakeholder alignment, copy development, reviews, and optimization
  • Partner with designers and developers to create new pages and experiences
  • Continuously optimize website content and user journeys to improve engagement, conversion, SEO performance, and overall effectiveness
  • Use web analytics, heatmaps, SEO insights, and user behavior data to identify opportunities and inform strategies
  • Support monthly and quarterly website reporting and provide recommendations
  • Collaborate with regional teams to support localization and improve landing page performance globally
  • Explore and implement AI-enabled workflows to improve efficiency, content creation, personalization, and web performance
  • Stay informed on industry trends, emerging technologies, AI innovations, and best practices in content strategy and user experience

Requirements

  • 5+ years of experience in web content strategy, content marketing, web copywriting, or digital experience roles
  • Exceptional writing and editing skills with strong editorial judgment
  • Experience leading complex cross-functional projects with multiple stakeholders
  • Strong understanding of content strategy, information architecture, UX principles, SEO, and conversion-focused content design
  • Hands-on experience using web analytics and reporting tools to measure performance and inform decision-making
  • Strong knowledge of SEO principles and how search, content, and user experience work together to drive results
  • Ability to work independently and manage projects from concept through execution with minimal oversight
  • Strong stakeholder management, communication, and organizational skills
  • Experience working with CMS platforms such as WordPress or HubSpot
  • Curiosity about AI and emerging technologies and their application to improve web and content performance

Tech stack

WordPressHubSpotCrazy EggSemrushChatGPTAI tools

Benefits

Highly competitive salaryRetirement/401K/Pension Savings globallyCompetitive paid time off packages including birthdays offAccess to a comprehensive mental health care programHealth benefits from day one of employmentWork from home reimbursementsOptional global WeWork membership with hubs in London and TorontoRobust training and onboarding programCoverage and support of personal development initiatives (conferences, courses, books etc.)Access to StackAdapt programmatic courses and certificationsParental leave programFriendly, welcoming, and supportive cultureSocial and team events

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