AdTechTalent
Programmatic6 days agoHybrid

Criteo

VP, SSP Activation

vpsspprogrammaticsales leadershipcustomer successcommerce gridcuration3P SSPpubmaticmagniteindex exchangeCTVdigital advertisingad techgo-to-marketpipeline managementteam leadershipagency relationshipscross-functional

Key details

Salary

$260K – $325K

Employment type

Permanent Full Time

Seniority

Vp

Years experience

10+

Location

New York, US

Full job description

VP, SSP Activation role at Criteo to lead global sales and customer success teams for supply-side business including Commerce Grid activation, curation, and third-party SSP partnerships. Responsibilities include owning commercial results, leading multi-layered teams, developing GTM strategies, driving new revenue channels, and representing the business at senior levels. Requires 10+ years in digital advertising/programmatic with leadership experience, deep SSP ecosystem knowledge, and ability to manage global teams. Benefits include hybrid work model, career development, health and wellness support, competitive salary with bonuses and equity potential, and comprehensive US employee benefits.

What you'll do

  • Own the commercial results of the SSP Activation business globally
  • Lead global sales and customer success teams across Americas, EMEA, and APAC
  • Set standards for revenue accountability, pipeline discipline, and deal execution
  • Drive commercial success of on-Grid curation business and expand 3P SSP curation motion
  • Lead and develop a multi-layered team of VPs, Senior Directors, and Directors
  • Identify talent gaps, develop talent, and manage team structure and performance
  • Create a culture of ownership, clarity, and high standards
  • Develop and execute go-to-market strategy for Commerce Grid activation
  • Work closely with product, product marketing, and GTM teams to enable sellers
  • Own and refine the narrative for Grid and Criteo Commerce Audiences
  • Lead sales motion for Commerce Audiences activation through PubMatic and Magnite partnerships
  • Build executive-level relationships with SSP counterparts
  • Create and develop curation partnerships with broadcasters, CTV publishers, and key publishers
  • Collaborate with GTM, CS, and Ops teams to scale programs with disciplined revenue tracking
  • Represent the business at senior levels internally and externally
  • Quarterback high-stakes client and agency relationships as executive sponsor
  • Build pipeline of relationships to open new business opportunities

Requirements

  • 10+ years in digital advertising, programmatic, or ad tech with progressively increasing commercial leadership scope
  • Deep familiarity with the SSP/supply-side ecosystem, including DSP relationships, curation, deal ID mechanics, and agency buying dynamics
  • Demonstrated success managing global, multi-regional commercial teams
  • Experience selling or activating CTV supply or commerce/audience data solutions is a strong plus
  • Track record of building new business motions, not just managing existing books
  • Proven commercial leader in the programmatic ecosystem
  • Personal credibility with agency trading desks, programmatic leads, and senior publisher/platform contacts
  • Ability to lead sales motions where the value proposition requires clear and repeated articulation
  • Experience standing up new GTM motions
  • Strong cross-functional partnership skills
  • Direct and decisive leadership style

Tech stack

SSPDSPCTVprogrammatic advertisingcommerce/audience data solutions

Benefits

Hybrid working model blending home and in-office experiencesLearning, mentorship & career development programsHealth benefits, wellness perks & mental health supportDiverse, inclusive, and globally connected teamAttractive salary with performance-based rewards and family-friendly policiesPotential for equity depending on role and levelFor US employees: quarterly or annual bonus and restricted stock unitsHealthcare, dental, and vision insurance401(k) plan with company matchShort-term and long-term disability coverageLife insuranceFamily forming and wellness benefitsFlexible Work financial supportRobust annual leave plan including volunteer time off and summer vacation days

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