VP, SSP Activation

What you'll do

• Own the commercial results of the SSP Activation business globally
• Lead global sales and customer success teams across Americas, EMEA, and APAC
• Set standards for revenue accountability, pipeline discipline, and deal execution
• Drive commercial success of on-Grid curation business and expand 3P SSP curation motion
• Lead and develop a multi-layered team of VPs, Senior Directors, and Directors
• Identify talent gaps, develop talent, and manage team structure and performance
• Create a culture of ownership, clarity, and high standards
• Develop and execute go-to-market strategy for Commerce Grid activation
• Work closely with product, product marketing, and GTM teams to enable sellers
• Own and refine the narrative for Grid and Criteo Commerce Audiences
• Lead sales motion for Commerce Audiences activation through PubMatic and Magnite partnerships
• Build executive-level relationships with SSP counterparts
• Create and develop curation partnerships with broadcasters, CTV publishers, and key publishers
• Collaborate with GTM, CS, and Ops teams to scale programs with disciplined revenue tracking
• Represent the business at senior levels internally and externally
• Quarterback high-stakes client and agency relationships as executive sponsor
• Build pipeline of relationships to open new business opportunities

Requirements

• 10+ years in digital advertising, programmatic, or ad tech with progressively increasing commercial leadership scope
• Deep familiarity with the SSP/supply-side ecosystem, including DSP relationships, curation, deal ID mechanics, and agency buying dynamics
• Demonstrated success managing global, multi-regional commercial teams
• Experience selling or activating CTV supply or commerce/audience data solutions is a strong plus
• Track record of building new business motions, not just managing existing books
• Proven commercial leader in the programmatic ecosystem
• Personal credibility with agency trading desks, programmatic leads, and senior publisher/platform contacts
• Ability to lead sales motions where the value proposition requires clear and repeated articulation
• Experience standing up new GTM motions
• Strong cross-functional partnership skills
• Direct and decisive leadership style

Tech stack

Benefits