Seeking a VP of Product Management for social activation products at dentsu. Role involves defining vision, strategy, and roadmap for products supporting audience intelligence, social activation, creator workflows, reporting, measurement, and AI capabilities. Requires 10+ years in product management or related fields, experience with social media technologies and leading cross-functional initiatives. Responsibilities include driving product strategy, prioritizing features, transforming client solutions into scalable products, and collaborating with senior leaders. Position is full-time, remote based in Maryland, with salary range $136,000 - $170,000. Benefits include medical, vision, dental, life insurance, disability insurance, 401k, paid time off, holidays, sick leave, and parental leave.
What you'll do
Define and communicate a multi-year product vision for social activation portfolio
Identify market opportunities across social media, creator marketing, audience intelligence, AI, identity, privacy, and workflow automation
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Turn ambiguous business challenges into actionable product strategies and measurable outcomes
Lead cross-functional product initiatives involving business, engineering, data, design, operations, and external partners
Prioritize investments, features, integrations, and platform enhancements based on customer needs and business impact
Ensure products move from vision to delivery while maintaining alignment with strategic goals
Transform one-off client solutions into repeatable, productized offerings
Improve workflows through automation, orchestration, and platform integration
Establish operating models that support adoption, onboarding, support, reporting, and long-term growth
Partner with senior leaders across social, media, technology, data, commercial, and product organizations
Support executive presentations, strategic client discussions, product demonstrations, and new business opportunities
Serve as a trusted advisor on social technology, activation, audience intelligence, and product strategy
Requirements
10+ years of product management, product strategy, AdTech, MarTech, media technology, SaaS, or related experience
Experience building product vision and strategy
Deep understanding of social media technologies, workflows, and activation platforms
Experience leading large, cross-functional initiatives with multiple stakeholders and competing priorities
Ability to translate complex technical concepts into clear business decisions and actionable plans
Exceptional executive communication and stakeholder management skills
Tech stack
social media technologiesmarketing technologyAdTechMarTechmedia technologySaaSAI
Benefits
Medical, vision, and dental insuranceLife insuranceShort-term and long-term disability insurance401kFlexible paid time offAt least 15 paid holidays per yearPaid sick and safe leavePaid parental leave
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